CORRECTING and REPLACING Neolane Named One of 'America's Most Promising Companies' by FORBES Magazine

  CORRECTING andREPLACING Neolane Named One of 'America's Most Promising
  Companies' by FORBES Magazine

 Leading Cloud-Based Marketing Technology Provider Ranked in Top 100 List for
                  High-Growth Companies with Bright Futures

CORRECTION...by Neolane

Business Wire

NEWTON, Mass. -- February 7, 2013

Last sentence before boilerplate, URL should read:
http://www.forbes.com/most-promising-companies/list/ (sted:
http://www.forbes.com/promising-companies).

The corrected release reads:

 Neolane Named One of 'America's Most Promising Companies' by FORBES Magazine

 Leading Cloud-Based Marketing Technology Provider Ranked in Top 100 List for
                  High-Growth Companies with Bright Futures

Conversational marketing technology provider Neolane, Inc. today announced it
has been listed at No. 64 on FORBES Magazine’s annual ranking of America’s
Most Promising Companies – a list of one-hundred privately held, high-growth
companies with bright futures.

“We are honored to be named to such a prestigious list from one of the world's
leading business publications. In 2012, Neolane experienced an incredible year
of growth and achievements, including the addition of new customers, top
analyst recognition and new technology innovation that has propelled our
success,” said Stéphane Dehoche, president and CEO, Neolane. “This award
signifies that there is a real need for cloud-based marketing technology to
help marketers increase customer engagement through conversational marketing.
We’re looking forward to helping even more companies transform their marketing
initiatives and customer strategies for years to come.”

Neolane thrived in 2012 by helping global brands facilitate a deeper
connection with their customers and prospects, driving increased customer
lifetime value. As a result, Neolane announced $58 million in revenue and a 40
percent increase in global consolidated growth to close out another profitable
year.

For the Most Promising list, FORBES strove for a holistic gauge of young,
privately held companies, trying to pin down their trajectories by looking at
a slew of variables. Over the course of six months, FORBES reviewed thousands
of applications. The final assessment is based on growth (both in sales and
hiring), quality of management team and investors, margins, market size and
key partnerships. FORBES turned to CB Insights, a Manhattan-based data
research firm that specializes in assessing private companies, to refine the
search. Their MOSAIC software scans 45,000 sources to measure a company’s
health. A new distribution deal, for example, marks a positive signal, while
the loss of an executive is a negative. MOSAIC gathers those myriad signals
into a final score that FORBES uses as an initial guide in producing the list.
After verifying sales numbers, speaking with each company and debating their
merits and blemishes, FORBES produces a final ranking.

This is the second annual installment of FORBES’ America’s MostPromising
Companies list that scouts privately held, high-growth companies throughout
the country.

To view the complete list, please visit
http://www.forbes.com/most-promising-companies/list/

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

Contact:

PAN Communications for Neolane
Katelyn D’Eramo, + 1 617-502-4300
neolane@pancomm.com
 
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