Experts Launch New CRM Firm, Access 2 Insight (a2i)

             Experts Launch New CRM Firm, Access 2 Insight (a2i)

PR Newswire

CHICAGO, Feb. 7, 2013

a2i Partners withTop Digital Agency Biggs|Gilmore

CHICAGO, Feb. 7, 2013 /PRNewswire-USNewswire/ --Eight of the industry's best
customer relationship management (CRM) experts have formed a new company,
Access 2 Insight (a2i), specializing in data-driven marketing solutions.

The three principals – Kristy Gibbs, Matt Johnson and David Rasho – and Amanda
Ashley, Nate Buechler, Allison Chaplain, Jeremiah Dy-Johnson and Lisa Hamming
have rich experience and a track record of success in advanced data analytics;
predictive modeling, segmentation and forecasting; campaign execution; and
marketing operations.

"With the formation of a2i we have a strong platform to enable companies to
become more data-driven and customer-centric," said David Rasho. "We focus on
developing and implementing strategies, rooted in analytics, that drive
customer loyalty and share growth."

a2i is an affiliate of award-winning digital agency Biggs|Gilmore. The
partnership brings world-class CRM capabilities to the agency and presents a
variety of opportunities to a2i.

"Biggs|Gilmore is an ideal partner for us. Their client base provides a solid
foundation, and, most important, Biggs shares and embodies our philosophy
about the right way to treat clients and employees. We're excited to see what
we can build," said Rasho.

"We're thrilled to team up with such talented individuals," said Biggs|Gilmore
President Mike Gerfen. "Our strength has been in creating award-winning
digital experiences for top consumer brands. Partnering with a2i further
enhances and deepens our CRM and modeling analytics capabilities, opening new
doors with existing clients, as well as extending our reach to new business

The a2i team, all former employees of Leo Burnett, have collective experience
across many industry segments, including consumer packaged goods, retail,
financial services, insurance and health care, culled from years at various
agencies, consulting firms and Fortune 500 companies such as Accenture, ZS
Associates, Q Interactive and Walgreens.Working alongside Biggs|Gilmore staff
in its Chicago office since November 2012, a2i supports existing Biggs|Gilmore
clients and functions as an independent entity, pursuing work outside of the
agency's network.

This spring, a2i will be formally introduced to the industry with a Lunch &
Learn hosted by a2i and Biggs|Gilmore. The Lunch & Learn will include a
keynote speaker from a2i discussing significant trends in CRM. Existing
clients, industry colleagues and new business prospects will be invited.

About Biggs|Gilmore
Biggs|Gilmore ( is a digital creative agency with
offices in Chicago and in Kalamazoo, Michigan. Named Top Agency in the 2011
and 2012 WebAwards; Top Agency in the 2009, 2010 and 2011 Internet Advertising
Competition; and an AdAge Agency of the Year in 2010, Biggs|Gilmore delivers
measurable and award-winning results for Fortune 500 clients including Heinz,
Kellogg Company and Kimberly-Clark.Follow us on Twitter @BiggsGilmore and
read our agency blog,Slacker CEO.

SOURCE Biggs|Gilmore

Contact: Melissa Henriquez, (269) 349-7711,
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