MasterCard Advisors Announces Agreement with Data Analytics Firm Mu Sigma

  MasterCard Advisors Announces Agreement with Data Analytics Firm Mu Sigma

  Alliance brings innovation and scale to the increasing demand for big data

Business Wire

PURCHASE, N.Y. & CHICAGO -- February 7, 2013

MasterCard Advisors, a division of MasterCard  (NYSE:MA), and Mu Sigma, one of
the world’s largest decision sciences  and analytics firms, announced today a
new partnership that combines MasterCard Advisors’ aggregated and anonymous
purchase behavior insights with Mu Sigma’s advanced analytics and expertise.
MasterCard Advisors and Mu Sigma will jointly develop innovative analytic
products to enable companies of all sizes to successfully solve their business
challenges – like acquiring customers and increasing customer loyalty.

As part of the strategic partnership MasterCard has acquired an equity stake
in Mu Sigma. Additional terms of the deal were not disclosed.

According to research by Wikibon, the Big Data analytics market stood at just
over $5 billion in early 2012, and is expected to grow at a rapid clip of 58
percent CAGR between now and 2017 – resulting in a $50 billion market
opportunity within five years. Yet, analysts predict there will soon be a
shortage of talent necessary for organizations to take advantage of big data.

MasterCard Advisors has been a global leader in big data technology, analytics
and expertise for over 10 years. The company provides one of the largest
sources of aggregated and anonymous transactions, and is uniquely positioned
to deliver business intelligence and predictive analytics to a multitude of
industry verticals including – Merchants, Financial Institutions, Advertisers,
Manufacturers and Governments.

Mu Sigma has uniquely scaled the holistic man-machine ecosystem essential to
leverage big data. Over 2500 highly talented decision science professionals
deploy advanced analytics and techniques coupled with deep domain expertise to
solve complex business problems for pharmaceutical and healthcare, financial
services, insurance, consumer packaged goods, and retail customers. Mu Sigma
drives disruptive innovation in analytics with its interdisciplinary approach
combining business, math and technology and using proprietary products,
assets, methodologies and people.

“The data analytics market is rapidly growing as customers seek real time
insight allowing them to better connect with their consumers through highly
relevant products, offers and services,” said Gary Kearns, Executive Vice
President, Information Services for MasterCard Advisors. “We went through an
extensive process to choose the right partner and Mu Sigma’s innovation labs
and capabilities make them stand out as best-in-class in this field. By
combining MasterCard Advisors’ purchase behavior insights with Mu Sigma’s
expertise we will be able to drive faster innovations in data analytics
solutions and deliver them on a broader scale, globally.”

“Big Data analytics is growing at a tremendous pace,” said Dhiraj Rajaram, CEO
of Mu Sigma. “We have deep experience in this area, probably more than any
other provider, and MasterCard Advisors has been leading in data analytics for
a number of years among payments companies. We believe the combination of
MasterCard’s deep data and information insights expertise when exposed to Mu
Sigma’s Big Data analytics ecosystem will add tremendous value to various
businesses. We’re looking forward to working closely with MasterCard to help
drive innovation across multiple industries and help businesses succeed in new
and smarter ways.”

About MasterCard Advisors

MasterCard Advisors, a division of MasterCard Worldwide, provides clients
around the world with insights and solutions that drive business impact and
ROI. The company uses advanced analytics and deep payments expertise to
translate data into actionable behavioral insights and customized services.
With more than 80 billion anonymized transactions processed annually in 210
countries worldwide, the company leverages aggregated information and a
consultative approach to help financial institutions, merchants, media
companies, governments and other organizations grow their businesses. For more
information, go to

About MasterCard

MasterCard (NYSE: MA),,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest

About Mu Sigma

Mu Sigma, one of the world’s largest pure-play decision sciences and analytics
firms, helps companies institutionalize data-driven decision making and
harness Big Data. Mu Sigma solves high-impact business problems in the areas
of Marketing, Risk and Supply Chain across 10 industry verticals. With over
2500 decision science professionals and more than 75 Fortune 500 clients, Mu
Sigma has driven disruptive innovation in the analytics industry with its
interdisciplinary approach combining business, math and technology, and its
integrated decision support ecosystem comprised of technology platforms,
processes, methodologies and people. Visit


For Mu Sigma
Michelle G. Faulkner, +1-617-510-6998
MasterCard Worldwide
Marisa Grimes, +1-914-249-2024
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