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P&G Connect+Develop Launches New Open Innovation Website

  P&G Connect+Develop Launches New Open Innovation Website

Business Wire

CINCINNATI -- February 7, 2013

The Procter & Gamble Company (NYSE:PG)just opened their front door even
wider to open innovation collaboration.

Aiming to speed and simplify external innovation connections, P&G’s
Connect+Develop program today launched a new website (pgconnectdevelop.com),
linking innovators directly to top Company needs, and P&G business leaders
directly to external innovation submissions.

In the spirit of C+D, the website was developed in collaboration with several
external partners, which brought new innovative technology to the back-end of
the site, enabling user submissions to directly feed into the business
category leaders. This will allow P&G to review needs more quickly and more
efficiently for strategic fit or scalability across the business.

“As P&G enters its Second Decade of Connect+Develop, our focus is on
strengthening areas of our open innovation work to deliver more discontinuous,
breakthrough innovations. Part of that work means making connections both
easier and more effective,” said Laura Becker, General Manager Connect+Develop
and Global Business Development.

The website lets innovators link directly to P&G’s posted needs, which are
organized by business area and searchable by topic. Innovators also can access
a full description of every need, including scale and success criteria. On the
back-end, the site links P&G innovation managers with submissions, letting
them search by topic or work area, share internally, and track progress.

P&G launched its Connect+Develop program more than 10 years ago and has
developed more than 2,000 global partnerships, delivered dozens of global
game-changer products to consumers, accelerated innovation development and
increased productivity, both for P&G and its partners.

The website has served as P&G’s “open front door to the world,” allowing any
innovator anywhere to share their innovations with the Company. The site,
which includes translations in Chinese, Japanese, Spanish and Portuguese,
receives about 20 submissions every weekday – or more than 4,000 a year – from
all over the world.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

Contact:

P&G Media Contact:
Lisa Popyk, 513-983-5058