Dentsu Opens Dentsu Asia Branch Office in Myanmar
TOKYO -- February 6, 2013
Dentsu Inc. (TOKYO:4324)(ISIN: JP3551520004)(President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that the
Dentsu Asia Pte. Ltd. Myanmar Branch Office which was established on February
6, 2013 in Yangon, Republic of the Union of Myanmar (hereinafter "Myanmar"), a
country of 62 million people and one of the new growth markets in Asia, began
operations today. The new office falls under the jurisdiction of Dentsu Asia
Pte. Ltd., the wholly owned subsidiary of Dentsu Inc. that oversees operations
in the ASEAN and Oceania region.
As Myanmar makes the transition to civilian rule and democracy, countries
around the world have started to ease their economic sanctions. Now in the
formative years of its market economy, the country has abundant, high-quality
manpower and resources, and Myanmar's government is proactively working on
infrastructures for the introduction of foreign capital. A new foreign
investment law was enacted in November 2012, and the eagerness of foreign
companies to enter the Myanmar market is growing rapidly. Several Japanese
companies have already started to develop a market presence in Myanmar, and
Western and local companies are also showing an increase in activities there.
Moreover, since the 27th South East Asian Games (SEA Games) will be held in
Myanmar this year, demand for advertising activities linked to sports events
is also expected.
The establishment of the Dentsu Asia Myanmar Branch Office will enable Dentsu
Asia to promptly respond to the market potential in Myanmar and offer services
that are unique to Dentsu. Working in collaboration with Dentsu Group
companies in Japan and the ASEAN region as well as with local companies,
Dentsu Asia Myanmar will offer its clients, mainly Japanese companies, a wide
range of advertising and communications services.
Profile of the Dentsu Asia Myanmar Branch Office
Company Name: Dentsu Asia Pte. Ltd. Myanmar Branch Office
Location: Yangon, Republic of the Union of Myanmar
Date of Establishment: February 6, 2013
Representative: Hardy Yang, Branch Manager (currently Director,
Principal Business: Full-service advertising
About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest
single-brand agency for 40 years. Through its unique "Integrated Communication
Design" approach, Dentsu offers multinational clients the most comprehensive
range of advertising and marketing services in the industry. While continuing
to pursue innovation in the digital arena, Dentsu is active in the production
and marketing of sports, movies, anime and other entertainment content on a
global scale. The Dentsu Group has more than 6,000 clients and around 22,000
Dentsu News: http://www.dentsu.com/news/index.html
Dentsu Inc.: http://www.dentsu.com/index.html
Shusaku Kannan, +81-3-6216-8042
Corporate Communications Division
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