CP+B Named Agency of Record for The Charles Schwab Corporation

        CP+B Named Agency of Record for The Charles Schwab Corporation

Will Focus on Overall Corporate Branding and Retail Business

PR Newswire

LOS ANGELES, Feb. 7, 2013

LOS ANGELES, Feb. 7, 2013 /PRNewswire/ --CP+B, a member of the MDC Partners
network, announced today that they have been named Agency of Record for The
Charles Schwab Corporation. The review, which was handled by Russel Wohlwerth
of External View Consulting Group, ran over several months and initially
involved over 20 firms. The incumbent, Havas (formerly Euro), will continue to
support the Active Trader and optionsXpress portions of the business.

Since Chairman Chuck Schwab founded the company in 1973, The Charles Schwab
Corporation has worked to make investing more accessible, affordable and
understandable for the individual investor. Schwab pioneered discount
brokerage, created an innovative and convenient way to invest through a
supermarket of no-load, no-transaction-fee mutual funds, was a leader in
enabling market access through telephone and online technology, and today is
noted for having built a contemporary full-service investing experience that
has made it the largest independent publicly-traded brokerage in terms of
client assets. 

"Charles Schwab is an iconic brand with a challenger brand attitude.We
believe we are kindred spirits and are humbled to partner with them to deliver
their unique voice and vision," said Andrew Keller, CEO, CP+B.

"CP+B demonstrated a very strong understanding of our heritage, our target and
our challenger brand history and philosophy," said Jonathan Craig, Schwab
Chief Marketing Officer. "The work they developed delivered in a fashion that
was true and credible to our voice, and we're looking forward to great things
to come."

About CP+B:
CP+B, a member of the MDC Partners network, has a client list that includes
Microsoft, KRAFT, Domino's Pizza, MetLife, Old Navy, Applebee's, SAS, Arby's
and Best Buy. CP+B has more than 750 employees worldwide, collaborating across
five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden.
The agency is one of the most-awarded agencies in the world, having been named
"Interactive Agency of the Year" three times at the Cannes Lions International
Advertising Festival, "Agency of the Decade" by Advertising Age and "Agency of
the Year" 13 times in the trade press. They also have the unprecedented
distinction of being the only agency to have won the Grand Prix at Cannes in
every major category.

Please visit us: www.cpbgroup.com
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Join us on Facebook: www.facebook.com/cpbgroup

About Charles Schwab:
The Charles Schwab Corporationis aninvestment services firm with a40-year
history of challenging the status quo in its industry, innovating in ways that
benefit investors and the advisors and employers who serve them, and
championing its clients' goals with passion and integrity. More information
about Charles Schwab is available at www.aboutschwab.com


Website: http://www.cpbgroup.com
Contact: For CP+B, Katie Kempner, +1-305-646-7366, kkempner@cpbgroup.com; For
Charles Schwab, Greg Gable, +1-415-667-0473, Greg.Gable@Schwab.com
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