Nicole by OPI Announces Collaboration With Kellogg's® Special K®

       Nicole by OPI Announces Collaboration With Kellogg's® Special K®

PR Newswire

LOS ANGELES, Feb. 7, 2013

LOS ANGELES, Feb. 7, 2013 /PRNewswire/ --Nicole by OPI announced today that
the brand will be producing three custom nail lacquer shades for Kellogg's^®
Special K^® beginning in April to pair with a campaign encouraging women to
"show off your confidence with color." Shoppers will have the opportunity to
receive free full-size bottles of Nicole by OPI nail lacquer by signing up for
the Kellogg's Family Rewards program and entering codes from specially marked
boxes of Special K products, while supplies last.


The three custom shades include: Challenge Red-y (creme red), Pros &
Confidence (creme turquoise) and Be Ama-Zing! (creme pink).

With the purchase of three eligible Special K products, consumers will receive
the shade Challenge Red-y. After submitting the purchase codes from eight
eligible Special K products, consumers will receive all three lacquers –
Challenge Red-y, Pros & Confidence and Be Ama-Zing!

"Nicole by OPI is delighted to partner with Kellogg's to offer such an
exciting reward to Special K consumers," says Suzi Weiss-Fischmann, Nicole by
OPI Executive VP & Artistic Director. "At our company, we always say that nail
lacquer can change your look – and your outlook. In working with Kellogg's
Special K, we hope to inspire and motivate women who are striving for beauty
both inside and out."

This promotion will be available in the US only where Special K products are

About Nicole by OPI:

Nicole by OPIoffers a salon-quality range of bold, fashion-forward nail
lacquers. The brand's heritage is based in OPI's well-established foundation
of excellence in both color and technology, providing premium products to a
broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about
our responsible business leadership, foods that delight and how we strive to
make a difference in our communities around the world, visit

SOURCE Nicole by OPI

Contact: Hollace Henderson, +1-310-277-0437,
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