Optimal Strategix Group Continues Rapid Expansion with New Office in Atlanta

  Optimal Strategix Group Continues Rapid Expansion with New Office in Atlanta

  Leading Marketing Research and Consulting Firm Appoints New Executive Vice
                       President to Head Atlanta Office

Business Wire

ATLANTA -- February 7, 2013

Optimal Strategix Group (OSG), a leading marketing consulting, analytics and
research firm, announced today that it has opened a new office in Atlanta, GA.
The office will be headed by Ben Cagle, Executive Vice President and Managing
Partner in OSG’s Consulting Division.

“We are excited to be expanding into Atlanta, with Ben Cagle at the helm,”
said Dr. R. Sukumar, President and CEO of OSG. “With this continued growth, we
will be able to better meet the growing demand of our widespread client base
and take advantage of new business opportunities in the Southeast region of
the United States.”

Prior to joining OSG, Mr. Cagle served as Executive Vice President for
Oversight Systems, a VC backed, Continuous Transaction Monitoring software
solution. While at Oversight Systems, Mr. Cagle oversaw strategy, sales,
marketing, business development and corporate development, leading the firm to
record growth by initiating and maintaining relationships with leading
companies such as Coca-Cola, BP, Sony, Pfizer, and SAP. Mr. Cagle has also
served as Senior Vice President, U.S. Operations, Enterprise Strategy and
Marketing, for PRG-Schultz, was Managing Principal, Client Acquisition, for
the Zyman Group, and was a Partner with Computer Sciences Corporation (CSC

The opening of OSG's Atlanta office is preceded by new offices in Chicago,
California and New York, in addition to OSG’s headquarters in Philadelphia.
For more information, please visit www.optimalstrategix.com/.

About Optimal Strategix Group, Inc.

Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting,
analytics and customized research services. These specific services include
Strategic Innovation, Value Proposition, Future Response Segmentation and
Brand Performance Monitoring. With each engagement, OSG aims to deliver
profitable growth strategies for clients that improve the customer experience.
OSG serves global Fortune 500 and global Fortune 1000 companies in the
consumer goods, business to business, and healthcare sectors. Headquartered in
Newtown, PA, OSG currently has sales offices in New York City, Brussels,
Belgium and Bangalore, India.


SmartMark Communications, LLC for OSG
Lindsay Ambrose, 215-504-4274
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