Can Sam the Stunt Monkey Outperform the Google Empire?
Marketing experiment focused on Texans' quarterback to reveal: What's more
effective -- traditional marketing or Google Adwords?
HOUSTON, Feb. 7, 2013
HOUSTON, Feb. 7, 2013 /PRNewswire/ --Barrie Featherstone has nothing personal
against Houston Texans' Matt Schaub, but he happens to think the quarterback
may not be the best fit for the team. According to Featherstone, who's both a
big Texans fan and owner/president of a Houston-based marketing agency, Schaub
doesn't run. And since today's quarterback should be a "dual threat," capable
of running and throwing the ball, Schaub's continued tenure with the Texans is
poor pro ball strategy, he says.
But Featherstone is curious whether others share his intuition. To find out,
he is launching an online survey (http://www.texansqb.com) that is equally an
experiment to test another big name: Google. On Friday, February 8, from 8:00
to 9:00 am CST, Featherstone will suit up as Sam the Stunt Monkey, stand on a
Houston sidewalk at the intersection of Hwy 6 S and Briar Forest Drive, and
wave a sign encouraging people to vote online about whether Schaub should stay
or go. He will simultaneously launch a Google Adwords campaign asking the same
question -- an advertising effort he predicts will generate far fewer results.
"Google Adwords is the big gimmick of our age," Featherstone says.
"Particularly for small business owners and entrepreneurs, Google Adwords is
an unaffordable, impractical way to market a business or product, and it's
time people understand that the wool is being pulled over their eyes. Truth
is, you can do what Google does on your own, spend far less, and use your
savings on other, more effective online and mobile marketing strategies, as
well as on a number of creative twists to the traditional advertising
available today. Just look at Sam the Stunt Monkey -- it's an old approach,
but it captures instant attention."
To further demonstrate this point, Featherstone's own marketing agency, Atom
Marketing LLC (http://atom-mobile.com), has recently launched a mobile
marketing platform, plus the groundbreaking product "Google Decoded." This
four-part training course will incorporate the stunt monkey results and the
results of other marketing experiments currently taking place and outline how
to design and implement a results-driven online marketing strategy for a
fraction of the cost of a viable Google Adwords campaign. Available to both
Resellers and direct clients, the program is far more cost-effective than
hiring an advertising agency with savings of up to 90%; it's even less
expensive than hiring a single full-time, minimum-wage employee.
"This revolutionary mobile marketing package is $699, and that's a critical
price point for employers, whether they're employing their own staff or a 1099
contractor to manage marketing responsibilities," Featherstone says. "You
simply can't beat the savings, and the end product -- compared to Google's
offering -- is far better because it will gain immediate exposure for your
business, delivering that visibility through a more holistic advertising
approach. In the long run, this is a healthier and more lucrative strategy."
Not mere initiatives to exploit the interests of today's consumers,
Featherstone's marketing company, products and services are grounded in a
commitment to raise money for charity. Featherstone is a former homeless
veteran, and all products sold through the Schaub survey website, as well as a
percentage of services sold through Atom Marketing LLC, benefit Houston-based
nonprofits that serve disabled veterans.
To learn more about Sam the Stunt Monkey and the Schaub survey, visit
http://www.texansqb.com. See Sam the Stunt Monkey live on Friday, February 8,
from 8:00 to 9:00 am CST at 1603 Hwy 6 S, Houston TX 77077 (near the entrance
to George Bush Park).
For information about "Google Decoded," go to http://atomprofit.com. The
marketing platform is located at http://atom-mobile.com.
About Barrie Featherstone
Barrie Featherstone is the founder/president of Atom Marketing LLC, a
Houston-based, full-service marketing agency that delivers managed marketing
solutions through a national network of licensed marketing professionals. Atom
Marketing caters to businesses of all sizes and types, specializing in the
ability to create, develop, and implement a cost-effective, high-return
marketing strategy that delivers honest success.
Founder/President, Atom Marketing LLC
This press release was issued through eReleases® Press Release Distribution.
For more information, visit http://www.ereleases.com.
SOURCE Atom Marketing LLC
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