Mullen Appoints Taylor Bryant to Managing Director of North Carolina Operation

  Mullen Appoints Taylor Bryant to Managing Director of North Carolina

Business Wire

WINSTON-SALEM, N.C. -- February 7, 2013

Taylor Bryant has been promoted to Managing Director in Mullen’s
Winston-Salem, N.C., office after spending the last ten years in a variety of
senior account management and strategic planning positions.

Taylor Bryant promoted to Managing Director at Mullen North Carolina. (Photo:
Business Wire)

Taylor Bryant promoted to Managing Director at Mullen North Carolina. (Photo:
Business Wire)

Most recently Bryant was Chief Strategy and Connectivity Officer at the
agency, in which he served as a key figure in creating an adaptive agency
culture, reflective of the evolving marketing landscape. In his new position,
Bryant will continue to play a critical leadership role in leveraging new
technologies, digital production, social influence and connectivity planning
to develop more innovative, holistic campaigns for clients. He will also
oversee day-to-day agency operations across all functions, departments and
communication disciplines.

“Taylor is a contemporary marketer and savvy strategic planner. He knows how
to leverage client budgets by effectively integrating cross-channel marketing
programs that include traditional advertising, digital, mobile, social and
PR,” said John Fitzgerald, president of Mullen’s North Carolina operation.
“His new leadership position will help the agency continue to evolve and
produce transformational work.”

During Bryant’s twenty plus years in the agency business he has built a broad
base of marketing and branding experience — working with clients in a wide
range of industries including financial services, technology and
telecommunications, transportation and hospitality, and food and beverage, as
well as restaurant and retail services. He has provided strategic leadership
for a wide range of brands including McDonald’s, Levi’s, Timberland, Nintendo,
CSX Transportation, Sealy, La Quinta Inns & Suites, SunTrust, Kumon Learning
Centers and Computer Sciences Corporation (CSC).

“I’m thrilled about my new role. I’ve always been passionate about working at
Mullen. I’m especially proud of our people and their creativity — and our
ability to help clients grow their brands and businesses in a
digitally-dynamic marketing world,” said Bryant.

“For the past 10 years I’ve been taking things off my desk and putting them
onto Taylor’s. That’s always been my best shot at getting things done right,”
said Fitzgerald. “Going forward, my goal is to be sure that his desk is far
more cluttered than mine.”

About Mullen North Carolina

Mullen North Carolina is a full-service, “hyperbundled” agency with an
“unbound” approach to marketing. It specializes in working with culturally
relevant experiential brands and is recognized as the leading
marketing-to-women consultancy through its Frank About Women group. Agency
clients include Unilever, Hanesbrands, CSX Transportation, Men’s Wearhouse and
Food Lion. Mullen was recently recognized as one of the Ten Great Ad Agencies
of 2012 by Forbes and as an Advertising Age A-List Agency. Headquartered in
Boston, the agency operates offices in North Carolina, Detroit, Pittsburgh and
San Francisco. Mullen is an independent brand within the Interpublic Group of
Companies (NYSE:IPG). For more on Mullen North Carolina, please visit

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Seton McGowan, 336-774-9226
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