Two Ogilvy CommonHealth Worldwide Employees Inducted Into the Medical
Advertising Hall of Fame's Future Famers Program
PARSIPPANY, NJ -- (Marketwire) -- 02/07/13 -- Lauren Pecorino,
senior account executive, and Rebecca Karger, copy supervisor from
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the
health-behavior experts of Ogilvy & Mather, were named to the Medical
Advertising Hall of Fame's (MAHF) second annual Future Famers Program
at Tuesday night's awards dinner held at the Pierre Hotel in New York
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(www.wpp.com). The organization houses and maintains individual
Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part
of the Ogilvy & Mather (www.ogilvy.com) network.
Over the past decade, the MAHF has recognized those individuals who
have made a lasting mark on healthcare advertising by inducting them
into the Hall of Fame. The Future Famers Award recognizes those who
are destined to leave their mark on the industry. To be eligible for
the award, recipients should be in medical advertising for no more
than five years (generally 30 years of age or younger) and have
already made a significant contribution in the healthcare marketing
arena. In addition, recipients must show a solid commitment to
community service, either at a local or national level.
Ms. Pecorino became a member of the Ogilvy Healthworld New York City
team in 2011 as a senior account executive. As such, she is
responsible for supporting and fostering growing business within the
agency and managing the daily activities of her designated accounts.
Ms. Pecorino is also very involved in community volunteer work. Since
high school, she has actively participated in local hospitals'
children's arts and crafts programs.
Ms. Karger joined Ogilvy CommonHealth, the network's Parsippany-based
office, in 2006 as an executive assistant in the medical education
group. Ms. Karger became a respected copywriter and now oversees the
creative output for her assigned brands. She is also extremely
passionate about building a healthier, greener community and world --
she was recently recognized for initiating the "I'm good for 20"
program supporting local produce and farmers markets.
The MAHF was founded in
1996 to preserve the history of the medical
advertising profession and honor its founders. Its members include
roughly three dozen leading healthcare advertising agencies and
medical publishers. For information on the MAHF, visit its website at
www.mahf.com, or contact David Gideon, executive director, at
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 60
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity.
Ogilvy CommonHealth Worldwide
400 Interpace Parkway
Parsippany, NJ 07054
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