Staples Makes it Easy with Every Product Businesses Need to Succeed
New Staples Ad Campaign Showcases More Products and More Ways to Shop
FRAMINGHAM, Mass. -- February 7, 2013
Staples Inc. (NASDAQ: SPLS), the world’s largest office supply company and
second largest internet retailer, is rapidly expanding its product assortment
and making it easier than ever for businesses to get every product they need
to succeed. The company’s new television advertising campaign, which launches
on Feb. 11, highlights how Staples offers more products than ever with more
ways to shop.
Small businesses prefer this approach. In fact, a recent survey showed that
two-thirds of small business owners prefer to shop where they can find
everything they need for their business in one place, instead of having to go
to multiple stores.
“Staples ad campaign brings our new strategy to life in a memorable way,” said
Steve Fund, Senior Vice President, Global Marketing, Staples. “The campaign
highlights our vision of providing every product customers need as well as our
unique omnichannel capabilities, which allow customers to shop in store,
online, via mobile or a combination.”
New Campaign Detail
The campaign includes one 30-second and three 15-second broadcast spots that
highlight the breadth of products and services available through Staples. The
campaign supports the company’s strategic plan and vision that were announced
late last year. To view the 30-second spot titled Magic click here:
The ads will air on high-profile national networks and cable shows including
ABC’s Castle, Grey’s Anatomy and Modern Family as well as CBS’s The Good Wife,
The Mentalist, Two and a Half Men and NCIS. The campaign was created by McCann
Erickson, New York.
Shop However, Whenever
“At Staples, we understand what products small businesses need and that every
minute counts for our customers,” said Alison Corcoran, Senior Vice President,
Stores and Online Marketing, Staples. “That’s why Staples is in the business
of making it easier every day for small businesses.”
For customers who prefer to shop online Staples offers:
*Mobile App – Staples created a mobile app just for our mobile customers,
making it easy to shop on the go.
*Free Delivery - 98 percent of Staples.com customers take advantage of
Staples’ free delivery for orders of $45 or more – without paying any
For customers visiting one of more than 1,600 Staples stores in North America,
options to order in advance include:
*Reserve Online, Pick-up In Store – This recently launched service has
proven to be a hit with customers because it allows same day in-store
pick-up option on select online items.
*Shipped to Store - Small businesses can have their order shipped to the
store closest to their business, giving them peace of mind for added
In addition, Staples offers essential small business services:
*Staples Copy & Print – Customers can order business cards to banners and
everything in between in stores, online or a combination of both,
depending on their needs.
*EasyTech Services – Staples offers a huge selection of the latest tablets,
personal computers, printers and ink as well as EasyTech services to make
sure customers get their tech up and running quickly.
Staples is the world’s largest office products company and second largest
internet retailer. For 26 years, Staples has served the needs of business
customers and its vision is to provide every product businesses need to
succeed. Through its world-class retail, online and delivery capabilities,
Staples offers office supplies, technology products and services, facilities
and breakroom supplies, furniture, copy and print services and a wide range of
other product categories. With thousands of associates worldwide dedicated to
making it easy for businesses of all sizes, Staples operates throughout North
and South America, Europe, Asia, Australia and New Zealand. The company is
headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is
available at www.staples.com/media.
Carrie McElwee, 508-253-1405
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