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Nickelodeon And Activision Sign Global, Multi-Year Deal To Produce Teenage Mutant Ninja Turtles-Themed Video Games

  Nickelodeon And Activision Sign Global, Multi-Year Deal To Produce Teenage
                   Mutant Ninja Turtles-Themed Video Games

First of Three Game Titles Set to be Released This Summer

PR Newswire

NEW YORK, Feb. 7, 2013

NEW YORK, Feb. 7, 2013 /PRNewswire/ --Nickelodeon and Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI)
today announced a worldwide, multi-year deal to develop and publish video
games inspired by the new CG-animated series Teenage Mutant Ninja Turtles.
Under the new agreement, Activision has the global rights to produce
interactive games based on the Teenage Mutant Ninja Turtles property.

"Activision is a leader in the gaming industry and we are honored to have them
as the global video game partner for our new hit series Teenage Mutant Ninja
Turtles," said Sherice Torres, Senior Vice President of Entertainment
Products, Nickelodeon Consumer Products. "We are confident that these
upcoming games will take gamers through interactive environments and
action-packed adventures that truly capture the essence, tone and exciting
elements of the Turtles.

"The fans of Teenage Mutant Ninja Turtles are unique in that they span
generations and are very passionate," said Kurt Niederloh, Vice President,
Activision Publishing Minneapolis, Inc. "We respect this passion and look
forward to working with Nickelodeon to create games that embody the spirit of
the property."

Nickelodeon's Teenage Mutant Ninja Turtles premiered Sept. 29, 2012 and was an
instant hit, drawing almost 12 million viewers during its premiere weekend.
Funnier and with more ninjutsu than ever before Teenage Mutant Ninja Turtles
explores the companionship of four teenage brothers learning to rely on
themselves and one another as they unravel the mystery of their existence and
grow to become the heroes in a half-shell that they are destined to be. The
premiere episode was executive produced by Ciro Nieli, Joshua Sternin & J.R.
Ventimilia and Peter Hastings. The series airs regularly on Nickelodeon,
Saturday mornings at 11a.m. ET/PT.

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, and feature films. Nickelodeon's U.S. television network is
seen in almost 100 million households and has been the number-one-rated basic
cable network for 18 consecutive years. For more information or artwork, visit
www.nickpress.com. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the company's
website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release date are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Activision Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking statements
in this release are based upon information available to Activision Publishing
and Activision Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true
when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

SOURCE Nickelodeon

Website: http://www.nick.com
Contact: Tori Fernandes, Tori.Fernandes@nick.com, +1-212-846-4942