Honestly Social, Sears "Team Up" To Bring Parents Facebook Monitoring Tool, Prevent Cyber-Bullying

 Honestly Social, Sears "Team Up" To Bring Parents Facebook Monitoring Tool,
                            Prevent Cyber-Bullying

PR Newswire

NEW YORK, Feb. 7, 2013

NEW YORK, Feb. 7, 2013 /PRNewswire/ --Honestly Social, the innovative online
tool that helps parents monitor their teens' online activity, has announced an
agreement with Sears' Team Up to Stop Bullying program to promote its service
thatmakes Facebook safer for teens. Honestly Social uses email alerts and a
dedicated timeline to help busy parents stay on top of the often-scary world
of social media. The tool alerts parents if their teen is being bullied,
bullying others, or engaging in other risky online behavior.

"In bullying-related suicides, often the parents of the victims and the
bullies wished they had a warning, or help seeing the signs," said Marissa
Wilson Gibbons, a co-founder of Honestly Social. "We were inspired to build a
solution. Sears is helping put us directly into contact with the parents who
need this service the most."

Sears' Team Up to Stop Bullying coalition includes more than 70 leading
anti-bullying organizations, as well as celebrity ambassadors. Team Up to Stop
Bullying's mission is to move the bullying conversation beyond awareness, and
connect students, parents, and educators to immediate solutions.

Every month, Honestly Social will donate 10 percent of its revenue to the
non-profit members of the Team Up to Stop Bullying coalition, and Sears will
help spread the word about the innovative service among customers and the
cause's supporters.

"Most of us know that bullying is a real problem, but our initiative is all
about sharing actionable solutions," said Marie Newman, bullying solutions
author and managing director of Team Up to Stop Bullying. "Technology has
changed the game when it comes to protecting our teens. Honestly Social
recognized this fact and offers a modern bullying solution all parents should

With surveys showing that 25 percent of colleges use Facebook to vet
candidates, bullying isn't the only thing parents are eager to stay on top of.

"It's not about censoring kids or invading their privacy- it's about alerting
parents to certain behaviors so that they can have the appropriate
conversation with their teens before issues escalate," said Wilson Gibbons.
"Honestly Social isn't a substitute for great parenting, it's a tool for great

About Honestly Social
Launched in December 2012, Honestly Social is an online tool to help parents
monitor their teens' Facebook activity. The tool uses alerts and a dedicated
timeline to keep parents updated on all of their kid's Facebook activity and
let them know when their kid is being bullied, bullying others, or engaging in
inappropriate or problematic behavior online. Every month, Honestly Social
donates over 10% of revenue to Team Up to Stop Bullying. We're a motley crew
of second and third-time founders, engineering visionaries, Harvard MBAs, user
experience maniacs, venture capitalists, Fortune 500 consultants, and pop
culture aficionados. But what we all love to do is build new solutions to big
problems. We work hard but take our commitment to fun very seriously. And even
though we've built a product for parents, we never really left our teenage
selves behind. For more information, please visit the Honestly Social website
at www.honestlysocial.com.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services andis part of SHOP YOUR WAY, a social
shopping experience where members have the ability to earn points and receive
benefits across a wide variety of physical and digital formats through
ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through more than 2,000
Sears-branded and affiliated stores in the United States and Canada, which
includes over 810 Full-line and more than 1,270 specialty stores in the U.S.
Sears, Roebuck also offers a variety of merchandise and services through
sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers
consumers leading proprietary brands including Kenmore, Craftsman, DieHard and
Lands' End -- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with more than 11
million service calls made annually. For more information, visit the Sears,
Roebuck website at www.sears.com or the Sears Holdings Corporation website at

Marissa Wilson Gibbons     Brian Hanover
Honestly Social            Sears Holdings
347-286-1436               847-286-6080
Marissa@HonestlySocial.com Brian.Hanover@searshc.com

SOURCE Sears, Roebuck and Co.

Website: http://www.sears.com
Website: https://www.honestlysocial.com
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