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Superman-Inspired Kia Optima Hybrid Soars Into Chicago For Auto Show Debut



  Superman-Inspired Kia Optima Hybrid Soars Into Chicago For Auto Show Debut

World's Most Iconic Super Hero Pairs with Kia's Powerful and Advanced Hybrid
Sedan to Create a Uniquely Customized Ride

- Superman-themed Optima Hybrid is the sixth of eight customized Kia vehicles
representing characters from the Justice League to benefit DC Entertainment's
"We Can Be Heroes" giving campaign

- Super Street and Legendary Artist and DC Entertainment Co-Publisher Jim Lee
help bring Superman's strength and integrity from comic book pages to Kia's
advanced hybrid sedan

PR Newswire

CHICAGO, Feb. 7, 2013

CHICAGO, Feb. 7, 2013 /PRNewswire/ -- Kia Motors America (KMA) has teamed up
with DC Entertainment and Super Street magazine  to create a head-turning
Optima Hybrid inspired by Superman's strength and unwavering care for planet
Earth.  Unveiled today at the 2013 Chicago Auto Show, this Optima
Hybrid signals the continuation of a 10-month, eight vehicle partnership
between Kia and DC Entertainment based on the iconic characters that make up
the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash,
Aquaman and Cyborg.  An eighth and final vehicle will be an amalgamation of
all seven Super Heroes in one.  Influenced by the artistry of comic book
visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force
for good in the world by raising awareness of DC Entertainment's "We Can Be
Heroes" giving campaign, a relief effort to bring help and hope to people
affected by drought and famine in the Horn of Africa
(www.WeCanBeHeroes.org).  

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/59962-kia-motors-america-superman-inspired-kia-optima-hybrid-chicago-auto-show

(Photo: http://photos.prnewswire.com/prnh/20130207/MM55292 )

"As the most recognized Super Hero in the world, Superman is a symbol of
strength and integrity, making him the perfect character to join forces with
Kia's first-ever hybrid to create a customized ride powered by a robust and
efficient powertrain," said Michael Sprague, executive vice president,
marketing and communications, KMA.  "Each of our Justice League-inspired
vehicles are remarkable collaborations between the automotive and comic book
worlds, and all for a worthy cause.  To that, Kia is very proud to be
partnering with DC Entertainment to raise awareness for the 'We Can Be Heroes'
campaign."

Working together, Kia, DC Entertainment and Super Street magazine designed and
built the Superman-themed Optima Hybrid, a one-of-a-kind Kia that represents
the strength and fortitude of the  world's most iconic Super Hero.  The Optima
has been widened with custom fenders, giving the vehicle a muscular
appearance, and it features an adjustable suspension system that can raise and
lower the vehicle with the push of a button.  The stylized color scheme on the
hood spotlights Superman's unmistakable chest emblem while an eye-catching red
paint design extends to the trunk, evoking the look of his crimson cape.  The
beveled front grille resembles Superman's belt, and the red headlights glow
with the same intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom materials chosen
for their unique appearance and texture to reflect Superman's impenetrable
battle armor.  And Superman's iconic "S" shield is integrated into the seats
and steering wheel to give it the right heroic touch.

"This joint effort to raise awareness for the 'We Can Be Heroes' giving
campaign through Justice League-inspired cars has proven to be a huge hit with
both comic fans and car aficionados," stated Amit Desai, senior vice president
of franchise management, DC Entertainment.  "We're excited to continue our
partnership with Kia to bring the latest addition, the Superman-inspired
Optima Hybrid, to fans in Chicago and beyond."

As Kia's sales have grown, so has the company's role as a responsible
corporate citizen, and the Superman-themed Optima furthers those efforts with
two video screens in the front-seat headrests that will raise awareness about
the worst hunger crisis in 60 years by featuring a custom "We Can Be Heroes"
video that demonstrates how one small act can make anyone a hero.

About the Optima Hybrid

The Kia Optima Hybrid stands apart from the crowd with its impressive power,
eye-catching style, modern amenities and long list of standard safety
features.  Kia's first hybrid in the U.S. offers drivers cutting
edge-technologies, including an eight-speaker Infinity^®[1] audio system, HD
Radio^™[2] and Kia's UVO powered by Microsoft^®[3] voice-activated
infotainment and communications system.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world.  In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes—a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

Kia:  One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time.  With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry.  Kia recently joined
the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is
poised to continue its record-breaking momentum with seven all-new or
significantly redesigned vehicles scheduled to arrive in showrooms in 2013. 
Over the past decade Kia Motors has invested more than $1.4 billion in the
U.S., including the company's first U.S. assembly plant in West Point, Georgia
– Kia Motors Manufacturing Georgia (KMMG) – which is responsible for the
creation of more than 11,000 plant and supplier jobs.  The success of the
U.S.-built* Optima and Sorento in two of the industry's largest segments has
fueled Kia's growth and is complemented by Kia's comprehensive lineup which
includes the Sportage compact CUV, Soul urban passenger vehicle, Optima
Hybrid, Forte compact sedan, 5-door compact hatchback and Forte Koup two-door
coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year.  Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
visit www.kiamedia.com.

*The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo
are built in the United States from U.S. and globally sourced parts.

[1] Infinity is a registered trademark of Harman International Industries,
Incorporated.

[2] HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks
of iBiquity Digital Corporation.

[3] Microsoft is a registered trademark of Microsoft Corporation in the United
States and/or other countries.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, +1-949-468-4813, smckee@kiausa.com; Shamit Choksey, Zeno
Group for Kia Motors America, +1-949-468-4819, shamit.choksey@zenogroup.com
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