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Air Canada to Introduce International Premium Economy Cabin; Adds Five New Boeing 777-300ER Aircraft to Mainline Fleet

Air Canada to Introduce International Premium Economy Cabin; Adds Five New 
Boeing 777-300ER Aircraft to Mainline Fleet 
MONTREAL, Feb. 7, 2013 /CNW Telbec/ - Air Canada today announced it will 
introduce a new International Premium Economy cabin for customers seeking 
enhanced comfort and service on international flights as it continues to 
modernize its widebody fleet with the addition of five new Boeing 777-300ER 
aircraft. 
Introduction of International Premium Economy Cabin 
Complementing its Economy and Executive First options on international 
flights, Air Canada's new Premium Economy cabin will offer customers a wide 
range of benefits including a dedicated cabin featuring larger seats that are 
wider, providing more recline, with seven more inches of legroom than Economy 
and are never more than one seat from the aisle (due to a 2-4-2 
configuration). Customers will also be offered premium meals with 
complimentary bar service and priority check-in and baggage delivery at the 
airport. More information on Air Canada's new Premium Economy cabin is 
available at www.aircanada.com/premiumeconomy. 
Air Canada's Premium Economy cabin will be introduced on Air Canada's 
Montreal-Paris flights effective July 11, 2013. Additional routes offering 
Premium Economy will be added over time as new aircraft enter the carrier's 
mainline fleet. 
International Fleet Expands and Modernizes 
Air Canada will expand and modernize its international widebody fleet with the 
addition of five new Boeing 777-300ER aircraft. In addition to two Boeing 
777-300ER aircraft previously announced that will be delivered in June and 
August 2013, Air Canada today announced that it will add three new Boeing 
777-300ER aircraft to be delivered in November and December 2013 and February 
2014. With the addition of these five aircraft, Air Canada's Boeing 777 
fleet will consist of 23 aircraft comprising the latest generation of 300ER 
and 200LR models. 
"With the introduction of Premium Economy, Air Canada will begin offering 
customers a new, high-value option for enhanced comfort and service on 
international flights," said Ben Smith, Executive Vice President and Chief 
Commercial Officer. "The delivery of five new Boeing 777-300ER aircraft over 
the next 12 months provides us with the right opportunity to launch a new 
cabin of service that will be offered on more of our international flights 
over time as we take delivery of new 787 aircraft. We will continue to adapt 
our product to ensure our customers have competitive options to choose from - 
whether traveling on Air Canada mainline routes or with our leisure carrier, 
Air Canada rouge, to its vacation destinations." 
Competitive International Products 
Air Canada's five new Boeing 777-300ER aircraft will be the first aircraft 
configured with the carrier's new Premium Economy cabin prior to the arrival 
of Boeing 787 aircraft scheduled to begin delivery in 2014. The five Boeing 
777-300ER aircraft will also offer a larger Economy cabin as Air Canada will 
strategically deploy these aircraft on select international markets with high 
volume demand for economy travel. 
"In today's highly-competitive industry environment, it is critical to 
continue developing new products and refresh existing ones in order to ensure 
we offer customers the product features to meet their needs on a 
market-by-market basis," said Mr. Smith. "We're looking forward to introducing 
our first new Boeing 777-300ER with Premium Economy on our Montreal-Paris 
route beginning in July 2013." 
Air Canada's Premium Economy seats on its Montreal-Paris flights are now 
available for purchase, as are Premium rouge seats on Air Canada rouge flights 
to European vacation destinations: Edinburgh, Venice and Athens. Visit 
www.aircanada.com for details. 
Continued Mr. Smith, "As these new Boeing 777-300ER aircraft enter our fleet 
over the next year, we will continue to deploy these five aircraft on routes 
in our international network where market demand calls for a larger supply of 
Economy and Premium Economy seats, in addition to continuing to offer 
Executive First business class service. 
"The introduction of these Boeing 777-300ER aircraft in our fleet and launch 
of Air Canada's new Premium Economy cabin on the Montreal-Paris route will 
allow us to compete effectively in a market with high demand for economy 
travel that is served by both international network and charter carriers. We 
are confident Air Canada's Economy and Premium Economy options will 
distinguish themselves as fresher and more appealing, in addition to offering 
our award-winning Executive First service featuring lie-flat beds," concluded 
Mr. Smith. 
The five Boeing 777-300ER aircraft that will begin delivery in June 2013 will 
be configured with a larger Economy cabin with 398 new "slimline" leather 
seats providing 31-inch legroom consistent with the comfort of Air Canada's 
current Economy cabin, while the dedicated Premium Economy cabin of 24 leather 
seats will provide 38-inch legroom along with other enhanced comfort 
features. Air Canada's Executive First cabin will offer 36 seats that 
convert into 180-degree lie-flat beds in a staggered configuration of one or 
two, to allow customers traveling alone or with a companion to choose their 
preferred seating and sleeping options. Customers in all three cabins of 
service will enjoy an enhanced individual seat back in-flight entertainment 
system with hundreds of hours of complimentary audio visual entertainment 
options featuring larger screens and customer-friendly technology by Panasonic. 
Fleet Modernization to Continue with Introduction of Boeing 787 
In addition to the introduction of Premium Economy, new seats and a leading 
edge entertainment system, Air Canada's five new Boeing 777-300ER aircraft 
will provide customers with a refreshed interior colour palette in modern, 
neutral tones unique to these aircraft pending the official launch of Air 
Canada's future in-flight product and cabin design that will be made in 
conjunction with the introduction of Boeing 787 aircraft into its fleet. 
Air Canada's 37 Boeing 787 aircraft will feature a brand new, enhanced version 
of Air Canada's award-winning Executive First lie-flat beds and product that 
has yet to be announced, in addition to Premium Economy and Economy options. 
The Boeing 787 fleet will be deployed on the carrier's current and future high 
premium demand international routes. 
About Air Canada 
Air Canada is Canada's largest domestic and international airline serving more 
than 175 destinations on five continents. Canada's flag carrier is the 15th 
largest commercial airline in the world and in 2012 served close to 35 million 
customers. Air Canada provides scheduled passenger service directly to59 
Canadian cities, 55 destinations in the United States and64 cities in 
Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South 
America. Air Canada is a founding member of Star Alliance, the world's most 
comprehensive air transportation network serving 1,329 destinations in194 
countries. Air Canada customers can collect Aeroplan miles for future 
rewards through Canada's leading loyalty program, and Top Tier members enjoy 
reciprocal frequent flyer benefits including lounge and priority services. 
Air Canada is the only international network carrier in North America to 
receive a Four-Star ranking according to independent U.K. research firm 
Skytrax. In 2012, Air Canada was ranked for a third consecutive year "Best 
International Airline in North America" in a worldwide survey of more than 18 
million airline passengers conducted by Skytrax. According to the 2012 
Canadian Business Travel Survey conducted by Ipsos Reid, Air Canada was the 
preferred airline for more than 79 percent of frequent business travellers in 
Canada. In 2012, readers of Global Traveler magazine voted Air Canada "Best 
Airline in North America," the readers of Business Traveler voted Air Canada 
"Best North American Airline for International Travel" and "Best In-Flight 
Services in North America," and the readers of Premier Traveler voted Air 
Canada "Best North American Airline for Business Class Service," "Best North 
American Airline for International Travel" and "Best Flight Attendants in 
North America." For more information on Air Canada visit aircanada.com and 
follow @AirCanada on Twitter and Facebook. 
Attention Photo Editors: A high resolution image of Air Canada's new Premium 
Economy seat is available for downloading at: 
http://www.aircanada.com/en/about/media/facts/premium_economy.html 
CAUTION REGARDING FORWARD-LOOKING INFORMATION 
Air Canada's public communications may include forward-looking statements 
within the meaning of applicable securities laws. Forward-looking statements, 
by their nature, are based on assumptions and are subject to important risks 
and uncertainties. Forward-looking statements cannot be relied upon due to, 
amongst other things, changing external events and general uncertainties of 
the business. Actual results may differ materially from results indicated in 
forward-looking statements due to a number of factors, including without 
limitation, industry, market, credit and economic conditions, the ability to 
reduce operating costs and secure financing, pension issues, energy prices, 
employee and labour relations, currency exchange and interest rates, 
competition, war, terrorist acts, epidemic diseases, environmental factors 
(including weather systems and other natural phenomena and factors arising 
from man-made sources), insurance issues and costs, changes in demand due to 
the seasonal nature of the business, supply issues, changes in laws, 
regulatory developments or proceedings, pending and future litigation and 
actions by third parties as well as the factors identified throughout Air 
Canada's public disclosure file available at www.sedar.com. Any 
forward-looking statements contained in this news release represent Air 
Canada's expectations as of date of this news release and are subject to 
change after such date. However, Air Canada disclaims any intention or 
obligation to update or revise any forward-looking statements whether as a 
result of new information, future events or otherwise, except as required 
under applicable securities regulations. 
Contacts: IsabelleArthur (Montréal)514 422-5788 PeterFitzpatrick 
(Toronto)416 263-5576 AngelaMah (Vancouver)604 270-5741 
Internet:aircanada.com 
SOURCE: AIR CANADA 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/February2013/07/c3796.html 
CO: AIR CANADA - CORPORATE - FINANCE
ST: Quebec
NI: AIR LEI NP  
-0- Feb/07/2013 11:15 GMT
 
 
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