Canadians tightened their belts during the holidays: RBC Poll

Most stayed on budget or had savings goals to avoid increasing debt; almost 
one-third overspent 
TORONTO, Feb. 7, 2013 /CNW/ - Canadians gave themselves the gift of debt 
management over the holidays and started 2013 with confidence, according to 
the RBC Post-Holiday Spending Poll. About seven-in-10 Canadians (69 per cent) 
kept their holiday spending in check, led by residents in Quebec (72 per 
cent), British Columbia (70 per cent) and Saskatchewan and Manitoba (70 per 
cent). 
Canadians used a variety of strategies to help them stick to their holiday 
budgets, including avoiding going into debt or increasing their debt loads (41 
per cent, up one point from a year ago) or keeping track of spending (31 per 
cent, up four points from last year). Some survey respondents said they 
controlled their costs by focusing on only spending what they had (28 per 
cent, up two points from the 2012 survey). The desire to reach a savings goal 
also kept some Canadians from spending more than intended (13 per cent, up 
four points from a year ago). 
"The majority of Canadians had a solid game plan for holiday purchases by 
setting goals to avoid a debt hangover for the new year," said Kim Taylor, 
director, Client, Personal Lending at RBC. "It's encouraging to see that 
Canadians are paying attention to their household debt levels and managing 
their debts, while continuing to save for the future." 
Almost one-third of Canadians (31 per cent, unchanged from last year) said 
they spent more than intended during the holidays, led by residents in Ontario 
and Atlantic Canada (tied at 33 per cent each). Nationally, Canadians 
overspent their budget by an average of $463, down slightly from the $467 
overspent from the previous year. 
Among Canadians who overspent during the holidays, the RBC poll found that 
most plan to cut back on day-to-day living expenses such as groceries, phone 
and cable (43 per cent), entertainment (41 per cent), or coffee and lunch 
money (32 per cent) in order to get back on track. Some Canadians are cutting 
back on debt either through their use of credit cards (38 per cent) or lines 
of credit (15 per cent). 
"Some Canadians went over their holiday budgets and are now making short-term 
changes to discretionary items, such as entertainment and coffee, to get back 
on track," said Taylor. "That's why it's a good idea to create and stick to a 
budget and monitor your spending throughout the year." 
Provincial Highlights 
--  Percentage of Canadians who kept their holiday spending in 


        check:

 ___________________________________________________
|National        |69 per cent                       |
|                |(unchanged from a year ago)       |
|________________|__________________________________|
|British Columbia|70 per cent                       |
|                |(unchanged from a year ago)       |
|________________|__________________________________|
|Alberta         |69 per cent                       |
|                |(down from 71 per cent a year ago)|
|________________|__________________________________|
|Saskatchewan and|70 per cent                       |
|Manitoba        |(up from 68 per cent a year ago)  |
|________________|__________________________________|
|Ontario         |67 per cent                       |
|                |(down from 68 per cent a year ago)|
|________________|__________________________________|
|Quebec          |72 per cent                       |
|                |(up from 71 per cent a year ago)  |
|________________|__________________________________|
|Atlantic Canada |67 per cent                       |
|                |(up from 65 per cent a year ago)  |
|________________|__________________________________|
    --  Percentage of Canadians who spent more than intended compared
        to a year ago:

 ___________________________________________________
|National        |31 per cent                       |
|                |(unchanged from a year ago)       |
|________________|__________________________________|
|British Columbia|30 per cent                       |
|                |(unchanged from a year ago)       |
|________________|__________________________________|
|Alberta         |31 per cent                       |
|                |(up from 29 per cent a year ago)  |
|________________|__________________________________|
|Saskatchewan and|30 per cent                       |
|Manitoba        |(down from 32 per cent a year ago)|
|________________|__________________________________|
|Ontario         |33 per cent                       |
|                |(up from 32 per cent a year ago)  |
|________________|__________________________________|
|Quebec          |28 per cent                       |
|                |(down from 29 per cent a year ago)|
|________________|__________________________________|
|Atlantic Canada |33 per cent                       |
|                |(down from 35 per cent a year ago)|
|________________|__________________________________|
    --  Amount Canadians spent more than intended:

 _______________________________________________________
|National        |$463.30                               |
|                |(down $3.80 from $467.10 a year ago)  |
|________________|______________________________________|
|British Columbia|$439.60                               |
|                |(down $103.80 from $543.40 a year ago)|
|________________|______________________________________|
|Alberta         |$504.20                               |
|                |(down $27.60 from $531.80 a year ago) |
|________________|______________________________________|
|Saskatchewan and|$477.30                               |
|Manitoba        |(up $68.90 from $408.40 a year ago)   |
|________________|______________________________________|
|Ontario         |$477.50                               |
|                |(up $11.80 from $465.70 a year ago)   |
|________________|______________________________________|
|Quebec          |$402.00                               |
|                |(down $14.10 from $416.10 a year ago) |
|________________|______________________________________|
|Atlantic Canada |$533.80                               |
|                |(up $61.60 from $472.20 a year ago)   |
|________________|______________________________________|

About the RBC Post-Holiday Spending Poll
The survey was conducted online via Ipsos Reid's national I-Say Consumer Panel 
of 3,150 Canadians. Weighting was then employed to balance demographics and 
ensure that the sample's composition reflects that of the adult population 
according to Census data and to provide results intended to approximate the 
sample universe. Data collection was January 2 to 14, 2013. A survey with an 
unweighted probability sample of this size and a 100 per cent response rate 
would have an estimated margin of error of ±2 percentage points, 19 times out 
of 20, of what the results would have been had the entire population of adults 
in Canada been polled.



Ka Yan Ng, RBC Corporate Communications, 416 974-1794 Matt Gierasimczuk, RBC 
Corporate Communications, 416 974-2124

SOURCE: RBC

To view this news release in HTML formatting, please use the following URL: 
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CO: RBC Royal Bank
ST: Ontario
NI: FIN ECOSURV 

-0- Feb/07/2013 12:05 GMT


 
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