Smilebox Debuts Free, Animated Photo Valentines for iPhone

  Smilebox Debuts Free, Animated Photo Valentines for iPhone

 Users can share Valentine wishes via email and SMS with photos and animated

Business Wire

SEATTLE -- February 7, 2013

Smilebox, aPerion Network Ltd.(NASDAQ:PERI) brand, today announced it has
released first-of-their-kind, animated valentine designs for its Smilebox for
iPhone service. While all of the app’s designs give customers the ability to
embellish single photos or create collages, these industry-leading, animated
designs bring an unexpected spark of delight to both the creator and
recipient. Just in time for Valentine’s Day, users will be able to share truly
one-of-a-kind mobile valentines with charming animation such as flying cupids,
throbbing hearts, and floating sentiments.

The Smilebox iPhone app allows users to send moments on the go and gives
consumers an environmentally friendly, green option for sharing Valentine’s
Day wishes. The animated designs can be shared directly from the app through
email and SMS and all creations in the service can be shared via Instagram,
Facebook, and Twitter.

"Our Smilebox for iPhone Valentine designs take mobile photos to a new level
with an animated experience that provides a rich dimension to standard photo
sharing,” saidYuval Hamudot,Smileboxpresident. “Over the last 4 months,
we’ve seen more than 80 percent growth in both new and active users. We expect
this new innovation to continue to drive the growth in user adoption of our

The release of Smilebox mobile designs complements an even wider collection of
2013 valentine designs available on the desktop service for Mac and PC users.
The collection provides a broad selection of Valentine’s Day greetings,
collages, slideshows, scrapbooks, and invitations.


Smileboxprovides mobile and desktop social photo sharing services that let
consumers stay personally connected with family and friends around life's
moments. Smileboxfor the PC and Mac can be downloaded
fromwww.smilebox.comand theSmileboxiPhone App can be downloaded from the
iTunes store. For more information, please visitwww.smilebox.comand join us
onFacebookand Twitter.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: IncrediMail, Smilebox
and SweetIM. IncrediMail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turns life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM is an instant messaging and Facebook application
that enables consumers to personalize their everyday communications with free,
fun and easy to use content. Perion products have had over 300 million
downloads to date with more than 50 million monthly unique visitors across all
of its brands. Most of Perion’s applications are monetized through a freemium
model. Free versions of our applications are monetized primarily through our
toolbar which generates search revenue and display advertising revenue,
generated through impressions. A more advanced feature rich version of many of
our products is available with a premium upgrade. Perion also offers and
develops a range of products for mobile phones and tablets to answer its
users' increasing mobile demands. For more information on Perion please visit

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are subject to
risks and uncertainties. In addition, the financial information set forth in
this press release is not an indication of the future financial results of the
Company following the consummation of the acquisition. Many factors could
cause the actual results, performance or achievements of the Company to be
materially different from any future results, performance or achievements that
may be expressed or implied by such forward-looking statements, or financial
information, including, among others, potential litigation associated with the
transaction, risks that the Company's acquisition activities may disrupt
current plans and operations and pose difficulties in employee retention,
risks entailed in integrating acquired businesses, changes in the markets in
which the Company operates and in general economic and business conditions,
loss of key customers and unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various other factors,
whether referenced or not referenced in this press release. Various other
risks and uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities and Exchange
Commission from time to time, including its annual report on Form 20-F for the
year ended December 31, 2011. The Company does not assume any obligation to
update these forward-looking statements.

Source:Perion Network Ltd.


Perion Investor Relations
Deborah Margalit
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