M∙A∙C Cosmetics - the Official Beauty Partner for the 10th Annual Irish Film & Television Awards

M∙A∙C Cosmetics - the Official Beauty Partner for the 10th Annual Irish Film &
                              Television Awards

  PR Newswire

  LONDON, February 7, 2013

LONDON, February 7, 2013 /PRNewswire/ --

The Irish Film & Television Awards is the highlight of Ireland's film &
television entertainment calendar and a night when the industry gathers to
celebrate excellence in creative production of film, television and animation.
As the Official Beauty Partner , M∙A∙C Cosmetics will be ensuring that guests
arrive looking über glam for this year's red carpet! For the 7 ^th consecutive
year M∙A∙C is also the sponsor of the  ' Makeup and Hair ' category. 

Over the past year M∙A∙C Cosmetics has supported over 10 television and film
productions that are up for nomination including: 'Seven Psychopaths', 'Games
of Thrones', 'Love Hate', 'Moone Boy' and 'Titanic Blood & Steel'.

For this glittering occasion, a team of makeup artists from the M∙A∙C Pro Team
will be on hand in the M∙A∙C Beauty Suite to provide makeup services to VIP's
in town for the Awards, as well as backstage during the ceremony to re-touch
guest presenters and nominees. M∙A∙C Senior Artist, Lesley Keane will be
visiting talent and nominees for private VIP appointments throughout the day.

Lesley's Top Tips For The Red Carpet

  *Plan your hair and makeup before the night to avoid a last minute panic.
  *Make sure your hair and makeup complement your outfit, take inspiration
    from Hollywood icons past and present; keep it simple. The red carpet is
    not the place to take fashion, hair or makeup risks.
  *Use a primer, but don't overload your skin with product, try a light
    moisturising lotion such as M∙A∙C Studio Moisture Fix SPF15 before your
    primer. Then finish with the M∙A∙C Prep + Prime Fast Response Eye Cream,
    it minimises any uneven texture or dark circles.
  *Opt for a long lasting foundation and concealer such as M∙A∙C Pro
    Longwear, then dust a translucent powder down the centre of the face - I
    love M∙A∙C Blot Powder.
  *Think quality not quantity, most successful makeup looks focus on one
    feature such as eyes or lips. Skin, bronzer and brows should also
    complement, don't try to recreate a 1940's look with a tan.
  *Red lips are always a favourite but for a bold update, try burgundy and
    brick tones on the red carpet such as M∙A∙C Dubonnet Lipstick with M∙A∙C
    Mahogany Lipliner or some fuchsia pinks like M∙A∙C Girl About Town
  *Have a small clutch bag to carry your important products such as your lip
    liner, lipstick, powder and concealer in case you need to reapply
    throughout the evening.

Follow @MAC_Lesley_K for her backstage insight and red carpet updates!

To celebrate this year's awards, M∙A∙C Senior Artist, Lesley Keane has created
three exclusive red carpet glamorous looks.

The 10 ^th  Annual Irish Film & Television Awards will take place at Dublin's
Convention Centre on Saturday 9 ^th  February 2013.

The Irish Film & Television Awards are sponsored by Irish Film Board/Bord
Scannán na hÉireann; RTÉ, IFTN, Broadcasting Authority of Ireland and has
Partners The Gathering, M∙A∙C, BMW, Moët & Chandon, JCDecaux, Dublin City
Council, Kantar Media, The Gibson Hotel.

More at http://www.ifta.ie or connect with IFTA on Facebook
http://www.facebook.com/iftaonline or twitter http://www.twitter.com/ifta

About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was
created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies,
Inc. The company's popularity has grown through a tradition of word-of-mouth
endorsement from makeup artists, models, photographers and journalists around
the world. M·A·C is now sold in 83 countries/territories worldwide. Follow
M·A·C and M·A·C Senior Artists on Twitter @MACcosmetics
(twitter.com/maccosmetics and a list of the Senior Artists can be found
heretwitter.com/MACcosmetics/mac-senior-artists/members), become a M·A·C fan
on Facebook (facebook.com/maccosmetics) and watch M·A·C videos on YouTube
(youtube.com/maccosmetics). For a M·A·C location visit maccosmetics.co.uk.

Contact: For more information on M∙A∙C Cosmetics, please contact: Brona
McCafferty: +44 (0) 870 034 6858 , e: bmccafferty@mac-cosmetics.co.uk ; Anaïs
Roc: +44 (0) 870 034 6556 e: aroc@mac-cosmetics.co.uk
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