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Responsys Expands Leadership Team With Key Hires

Responsys Expands Leadership Team With Key Hires 
New Senior Executives in Analytics and Travel Strengthen
Cross-Channel Market Leadership 
SAN BRUNO, CA -- (Marketwire) -- 02/07/13 --  Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, today announced the appointments of Rich Fleck,
Vice President of Strategic Services, and Ted Wham, Vice President of
Travel Industry Solutions. These additions to our Professional
Services leadership team underscore Responsys' commitment to
providing its customers with the right strategies to make
consumer-centric marketing decisions, and the deep industry expertise
needed to outperform the competition in crowded and complex markets,
such as the travel industry.  
"Attracting and retaining world-class marketing strategists has
played a critical role in our ability to lead the cross-channel
marketing software and services category," said Ed Henrich, Senior
Vice President of Professional Services at Responsys. "Both Rich and
Ted bring unparalleled industry and strategic marketing experience to
Responsys, further strengthening our ability to help brands transform
how they interact and build relationships with today's consumers
across the digital channels." 
Rich Fleck has been working in online analytics and strategy for the
past 15 years. Prior to joining Responsys, Fleck was Vice President
of Digital Strategy at Merkle, Vice President of Strategic Services
at Epsilon Interactive, and a leader in the strategic services group
at DoubleClick. Earlier in his career, Fleck co-founded a boutique
analytics consulting firm, served as a consultant for Accenture, and
managed the online analytics functions for two internet start-ups.  
"What attracted me to Responsys is its impressive mix of high caliber
talent, industry leading technology and world-class client roster --
this is not an easy combination to find in today's market," said
Fleck. "I'm looking forward to helping our clients move from a
traditional campaign mindset to one that puts the consumer at the
center of their marketing strategies, allowing them to drive
long-term revenue in a sustainable way." 
With more than 20 years in the digital marketing industry, Ted Wham
comes to Responsys from Orbitz.com where he was Vice President of
Custom
er Relationship Marketing, leading a team responsible for email
marketing, online personalization, and loyalty program development
and execution. Previously, he oversaw email marketing at Expedia and
Hotwire and was General Manager for the European operations of
Epsilon Interactive. In 2004, Wham was awarded a "Database Marketing
Excellence" award by the National Center for Database Marketing
(NCDM) and in the same year, Jupiter Research (now part of Forrester
Research) described his email marketing efforts for Hotwire as, "Not
only ahead of the competition, but among the best practices across
all online marketing." 
"Throughout my career, I have always admired Responsys' steady focus
on keeping the customer front and center," said Wham. "I feel honored
to be joining the team and to have the opportunity to help some of
the best brands in the travel industry more effectively use the
digital channels to drive more revenue and build differentiated
relationships with their customers."  
Suggested Tweet on Today's @Responsys News 


 
--  Click to Tweet: The @Responsys leadership team is growing with
    seasoned experts in analytics and travel rpsys.co/Hi

  
About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit
responsys.com.  
Connect with Responsys  


 
--  Like Responsys on Facebook - https://www.facebook.com/Responsys
--  Follow @responsys on Twitter - https://www.twitter.com/Responsys
--  Follow Responsys on LinkedIn -
    http://www.linkedin.com/company/responsys

  
Contact:
Heather MacKinnon
Responsys, Inc.
415.278.5437
hmackinnon@responsys.com 
 
 
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