Delta Air Lines and Starwood Introduce Industry-Leading Joint Loyalty Partnership

  Delta Air Lines and Starwood Introduce Industry-Leading Joint Loyalty

  Crossover Rewards™  allows Delta SkyMiles Medallion members and SPG elite
  members to share program benefits and earn more miles and Starpoints when
                         traveling with either brand

Business Wire

ATLANTA, Ga. & STAMFORD, Conn. -- February 7, 2013

Today, Delta Air Lines, Inc. (NYSE: DAL) and Starwood Hotels and Resorts
Worldwide, Inc. (NYSE: HOT) announced a comprehensive new partnership that
offers exclusive new benefits to Delta SkyMiles Medallion members and Starwood
Preferred Guest® (SPG®) elite members. The program, called Crossover Rewards,
begins March 1 and provides elite members of both loyalty programs reciprocal

Crossover Rewards allows Delta and Starwood elites to share program benefits
and earn more miles and Starpoints. SkyMiles Diamond and Platinum Medallion
members will have access to added benefits including priority check-in, 4 p.m.
late checkout and free in-room internet access when staying at Starwood Hotels
and Resorts. All Delta Medallion members also will earn one mile per dollar
spent on eligible room rates when staying with Starwood in addition to the
Starpoints usually earned for their stay. In turn, SPG Platinum members will
receive one free checked bag, priority check-in and priority boarding when
flying Delta. SPG elite members will earn one Starpoint per dollar spent on
eligible flights in addition to the miles usually earned for their flight.

“Crossover Rewards allows Starwood and Delta to extend loyalty outside of our
hotels and beyond the window seat by giving our respective elite members
reciprocal benefits and earning power,” said Frits van Paasschen, president
and CEO of Starwood. “This enriches the experience for our most valuable
travelers, and gives both Delta and Starwood an opportunity to target frequent
travelers who aren’t already part of our programs, enabling us to capture
greater share of the global, high-end traveler.”

“Crossover Rewards is another example of Delta’s commitment to making the
travel experience more beneficial and enjoyable for our customers,” said Tim
Mapes, Delta’s senior vice president – Marketing. “For our loyal customers,
hotel accommodations are a vital component of the travel experience, which
makes this new alliance with an innovative company like Starwood a strategic
addition to the SkyMiles program.”

The companies’ global alignment was key to uniting the two organizations for
the creation of Crossover Rewards. With flights to more than 300 destinations
and hubs in markets like Tokyo, Paris, New York City and Atlanta, Delta’s
global reach complements Starwood’s worldwide hotel footprint including nine
hotel brands in 100 countries around the world.

“SPG continues to invest in one-of-a-kind benefits to truly reward those who
reward us with their unwavering loyalty and business,” said Mark Vondrasek,
senior vice president - Distribution, Loyalty and Partnership for Starwood.
“More and more we look to extend our relationship with our guests beyond the
four walls of our hotels, which we believe is a way to cultivate ‘loyalty
beyond reason.’ Delta shares with Starwood a spirit of innovation and a truly
global reach that aligns with our global footprint, and we are thrilled to
welcome their most loyal Medallion members as our own.”

Beginning March 1, customers can register for Crossover Rewards by linking
their Delta SkyMiles and SPG accounts at or Benefits will begin once Delta Medallion or SPG
elite status is reached. For additional information on Crossover Rewards and
to view a complete list of benefits, please visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit

About Starwood Preferred Guest
Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent
traveler program that unites each of Starwood’s 9 distinctive hotel brands and
includes more luxury hotels in more destinations around the world. SPG
reinvented the hospitality loyalty landscape when it launched in 1999 with its
breakthrough policy of no blackout dates, and over the years has continued its
tradition of innovation with enhancements such as Cash + Points, SPG
MomentsSM, and most recently Your24TM and SPG LifetimeTM. In addition to Free
Night Awards at over 1,100 hotels and resorts and Award Flights on over 350
major airlines without blackout dates, the Starpoints® that members earn
through SPG can be redeemed for access like to no other to experiences in
music, sports and the arts through SPG Moments. SPG also has an ongoing
commitment to digital innovation to meet the needs of today’s connected global
traveler – from the SPG app for iPhone that utilizes state-aware technology to
create a more personalized hotel stay to Starwood’s Best Rate Guarantee on, to SPG’s integration within various social media platforms. Offerings
such as these have helped SPG build a passionate member base among the world’s
most frequent travelers. Learn more at and and connect
with us on,,,, and

About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. During the
past year, Delta won 33 airline industry awards sweeping the major corporate
travel surveys including Business Travel News, Travel Weekly, TravelAge West,
Recommend Magazine and The Beat. Delta was also a recipient of the Secretary
of Defense Freedom Award for exceptional support of National Guard and Reserve
employees. With an industry-leading global network, Delta and the Delta
Connection carriers offer service to nearly 319 destinations in 59 countries
on six continents. Headquartered in Atlanta, Delta employs 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft. A founding
member of the SkyTeam global alliance, Delta participates in the industry’s
leading trans-Atlantic joint venture with Air France-KLM and Alitalia.
Including its worldwide alliance partners, Delta offers customers more than
13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit,
Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles
de Gaulle, Salt Lake City and Tokyo-Narita. The airline’s service includes the
SkyMiles frequent flier program, a world-class airline loyalty program; the
award-winning BusinessElite service; and more than 50 Delta Sky Clubs in
airports worldwide. Delta is investing more than $3 billion in airport
facilities and global products, services and technology to enhance the
customer experience in the air and on the ground. Customers can check in for
flights, print boarding passes, check bags and review flight status at


Press Contact:
Jenni Benzaquen
Director Public Relations
Starwood Hotels & Resorts – Europe, Africa & Middle East
t +32 2 204 5494
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