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LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

-Builders of all ages will be inspired by endless LEGO possibilities, from new
preschool play options to classic themes and new licenses to the introduction
of the most advanced LEGO® robotics product ever-

PR Newswire

NEW YORK, Feb. 7, 2013

NEW YORK, Feb. 7, 2013 /PRNewswire/ --American International Toy Fair -- LEGO
Systems, Inc., makers of the world's leading construction toys, will unveil
its largest collection of build and play toys ever–250 new products–at the
American International Toy Fair in New York City. With new products launching
throughout the year, children of all ages and interests will find a LEGO®
building set or theme to spark their building creativity, inspire storytelling
and role play or keep them engaged in imaginative play for hours. New items
are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention
Center from February 10-13.

"We know that both children and parents love the interactive fun and play
value that LEGO play offers, and our new collection of versatile and
innovative products delivers countless hours of building possibilities to fans
of all ages," said Soren Torp Laursen, president, LEGO Systems. "With new kits
focused on open-ended creative building, new themes and exciting licenses that
appeal to boys and girls, the continuation of some of the most successful LEGO
lines, new preschool building sets, family board games, buildable action
figures, and the next generation of our robotics platform, we have a LEGO
offering for every age, any interest, current trend, shopping occasion and
play need, and across the board, we're raising the bar for children's
expectations of toys." 

Preschool Building (Ages 1½+)
LEGO DUPLO® introduces youngsters to construction play by inspiring them to be
creative and tell stories as they build. New sets cater to even younger
children, such as a Toddler Build and Play Cubes ($12.99) and Toddler Build
and Pull Along ($14.99) which both offer larger, colorful cubes and elements
that are easier for smaller hands. Two additions to the Read and Build ($12.99
each) series blend early reading with construction play. A collection of "My
First" DUPLO sets – My First Garden ($12.99), My First Construction Set
($19.99), My First Circus ($34.99) and My First Train Set ($44.99) – combine
creative building and imaginative role play. New licenses include LEGO DUPLO
brand Jake and the Neverland Pirates™ and LEGO DUPLO brand Disney® Planes™ 
that bring beloved characters and stories from top preschool properties
($14.99 - $39.99).

Classic LEGO Building (Ages 4+)
Open-ended LEGO Bricks & More sets ($9.99-$24.99) provide endless building
opportunities and offer a variety of LEGO bricks and elements to set
imaginations in motion. New Pink Suitcase and Blue Suitcase ($24.99 each)
offer a fun and practical storage option and enable on-the-go building fun.
LEGO CREATOR™ kits ($6.99 - $69.99) offer three models in one box in themes
such as vehicles, creatures, and buildings, enabling children to build, play,
and then rebuild their creations. Experienced builders enjoy the challenge of
LEGO Technic® sets, such as the Race Car ($19.99) and Excavator ($79.99),
featuring detailed functionality that mimics their real world counterparts,
and two building instructions so that children can create multiple models with
one kit.

Robotics (Ages 10+)
LEGO MINDSTORMS pioneered a new way to build and play with LEGO bricks when it
was first introduced in 1998. To commemorate the 15^th anniversary, the
world's original smart toy gets an upgrade in LEGO MINDSTORMS EV3 ($349.99),
the most exciting and innovative LEGO robotics set ever. With the new
platform, children can build, program and play with a starter robot in less
than 20 minutes and can ease into the process with on-brick programming.
Advanced users get tech upgrades, like a Linux operating system, that make
sophisticated robot building and programming child's play. PC and Mac
compatibility, plus integration with iOS and Android phones, MP3 players and
tablets, take robot command and control to a whole new level.

LEGO Themes (Ages 5+)
One of the most popular themes of all time, LEGO CITY allows young builders to
build and role play with the everyday heroes they know and love. Along with
three new sets in the Transportation theme ($19.99 each), there is a Starter
Set ($29.99) featuring a fire truck, ambulance, police motorcycle and
corresponding minifigures. Fire and Police themes  are both back with new
models ($6.99-$99.99) and in August, builders can build and explore adventure
with sets from the Cargo Airport ($19.99-$99.99) and Coast Guard
($6.99-$79.99).

Following one of the most successful launches in the company's global history,
LEGO Friends furthers the story of five girls who live, work and play in
Heartlake City. A new Collectible Animals series ($4.99 each) provides a trial
building opportunity to construct a small habitat for each pet. A series of
sets such as Stephanie's Soccer Practice ($9.99) and Emma's Karate Class
($9.99) let builders create and explore extracurricular activities and
hobbies. Launching in time for back to school, children can build Heartlake
High ($49.99), featuring classroom, art and music room, cafeteria and lockers.
The Dolphin Cruiser ($69.99) yacht opens to reveal a luxury home inside and
includes recreational sports equipment. 

LEGO Legends of CHIMA™ is a new original property that combines the fun of
building with role play, social competitive play and digital and video game
play. Builders compete via heroic animal characters, such as a lion, gorilla
or crocodile, to obtain the power of CHI. The collection includes new
Speedorz™ challenges, featuring a flywheel vehicle, ripcord launcher and
buildable obstacles and stunts, in sets such as the CHI Waterfall ($14.99) and
Ice Tower ($14.99) for action-packed competitive play. There are also classic
building sets like Cragger's Command Ship ($69.99) and The Lion CHI Temple
($119.99), six Buildable Action Figures ($14.99 each) and a new LEGO Legends
of CHIMA board game ($19.99) which together create the entire fantasy play
world of CHIMA. Digital games and an original television series will launch
later in the year.

LEGO Galaxy Squad, a new space fantasy theme, allows builders 8 and up to role
play as the hero team saves the galaxy from a swarm of alien insects. Each of
the 10 models in the collection ($11.99-99.99) offers a split feature
function, turning every large model into two separate vehicles with ease. The
25^th anniversary of LEGO Castle is marked by five new sets, including Gold
Getaway ($19.99) and King's Castle ($99.99), to build a classic kingdom of
knights in shining armor, dragons and treasure for builders ages 5 and up.
LEGO NINJAGO™, one of the most popular LEGO properties ever introduced
centered on the story of four young Ninjas mastering the art of Spinjitzu,
enters its third year with six new sets ($9.99-$69.99) that introduce the Gold
Ninja. Fans of all ages will want to collect 48 never-before-seen LEGO
Minifigures ($2.99 each) via three new series releasing throughout the year. 

Licensed Building Fun (Ages 2+)
Action-packed adventures come to life in brick form with LEGO Teenage Mutant
Ninja Turtles™. Young fans can build Leonardo, Donatello, Michelangelo and
Raphael in a series of six sets ($12.99-$59.99) and recreate action-packed
scenes from the hit Nickelodeon CG-animated television series.

Launching in April, five LEGO The Lone Ranger™ building sets inspired by the
scenes and characters from the Walt Disney Pictures film premiering this July
feature the masked hero, his horse, Silver, and companion, Tonto, in sets such
as Stagecoach Escape ($29.99) and Constitution Train Chase ($99.99), for hours
of building and role play fun.

LEGO DC UNIVERSE Super Heroes recreates famous comic heroes and villains.
Available now, a collection of new BATMAN™ sets includes The Bat vs. Bane™
Tumbler Chase ($39.99). Three sets tied to the summer feature film, Man of
Steel, will launch in May.

Two LEGO MARVEL Super Heroes sets are now available that feature Spider-Man™,
including the Daily Bugle Showdown ($49.99). Three Iron Man 3 sets will
launch in March, inspired by the forthcoming summer feature film. 

Two epic themes first introduced to the LEGO world last year continue with a
new collection of building sets based on The Lord of the Rings™  and The
Hobbit™  characters and scenes. Four kits ($12.99-$99.99) based on The Lord of
the Rings trilogy will launch in June. Details of building sets tied to The
Hobbit: The DESOLATION OF SMAUG™ will be revealed later this year.

Perennially popular LEGO Star Wars™, inspired by the Star Wars film saga and
the animated television series, Star Wars: The Clone Wars, features new
favorites such as the Battle of Hoth™ ($49.99) and Rancor™ Pit ($59.99)
available now, and AT-TE™ ($89.99) and Jabba's Sail Barge™ ($119.99) coming in
August.

Buildable Action Figures (Ages 6+)
The LEGO HERO FACTORY is where heroes are designed, equipped and built to
accomplish any mission that beams in from across the universe. Children can
build articulated action figures ($9.99-$34.99) that coincide with an online
game and a free mobile app that, in 2013, tell the story of a devious Brain
Attack.

LEGO Games (Ages 6+)
Bringing families together through building and gaming fun,  the LEGO Games
collection of board games adds a family game, Story Mixer ($29.99), that
encourages hours of family fun through silly storytelling inspired by mini
LEGO creations. A LEGO Legends of CHIMA game allows children to build and play
with the property in a gaming format. Two new licensed games include BATMAN
($29.99) and The Lord of the Rings: The Battle of Helm's Deep ($34.99)
allowing fans of all ages to compete as their favorite characters from both
iconic properties.

About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a
privately-held, family-owned company based in Billund, Denmark, one of the
world's leading manufacturers of creatively educational play materials for
children. The company is committed to the development of children's creative
and imaginative abilities, and its employees are guided by the motto adopted
in the 1930s by founder Ole Kirk Christiansen: "Only the best is good
enough." Visit the virtual LEGO world at www.LEGO.com

LEGO, the LEGO logo, DUPLO, MINDSTORMS, Legends of CHIMA, the Minifigure and
brick and knob configuration are trademarks of The LEGO Group. © 2013 The
LEGO Group.

© 2013 Disney/Pixar. All rights reserved.
© Disney. All rights reserved.

©2013 Viacom International Inc. All rights reserved. Nickelodeon, TEENAGE
MUTANT NINJA TURTLES and all related titles, logo and characters are
trademarks of Viacom International Incorporated. Based on characters created
by Peter Laird and Kevin Eastman.

© Disney Enterprises, Inc. and Jerry Bruckheimer, Inc. LONE RANGER TM&
Classic Media.

DC Universe and all related characters are elements or trademarks of and ©
2013 DC Comics. (s13)

TMand © 2013 Marvel & Subs.

© 2013 New Line Productions, Inc. All rights reserved. THE HOBBIT: THE
DESOLATION OF SMAUG™ and the names of the characters, items, events and places
therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth
Enterprises under license to New Line Productions, Inc. (s13)

© 2013 New Line Productions, Inc. All rights reserved. The Lord of the
Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The
Lord of the Rings: The Return of the King and the names of the characters,
items, events and places therein are trademarks of The Saul Zaentz Company
d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
(s13)

© 2013 Lucasfilm Ltd. & TM. All rights reserved.

SOURCE LEGO Systems, Inc.

Website: http://www.lego.com
Contact: Amanda Santoro, LEGO Systems, Inc., +1-860-299-6954 /
amanda.santoro@lego.com; or Karen Lynch Nolan, Flashpoint PR, +1-650-490-0608
/ nolan@flashpointpr.com
 
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