Chatelaine is the #1 Magazine in Canada

- Iconic lifestyle brand has the top paid circulation in Canada, according to 
AAM's audit results - 
TORONTO, Feb. 7, 2013 /CNW/ - Chatelaine is the #1 magazine in Canada, with 
the top paid circulation of 536,000 copies each month. The recognition comes 
via the latest twice-yearly report from the Alliance for Audited Media, 
released today. 
This is the first time in its 85-year history that Chatelaine has obtained the 
top-paid circulation position. The 536,000 paid circulation figure includes 
both subscription and single copy sales, the latter of which is up eight per 
cent. 
"This has been an exciting time of growth and expansion for the Chatelaine 
brand, and getting these outstanding results at this time is a clear indicator 
we're on the right track," said Chatelaine Publisher Tara Tucker. "The fact 
that Chatelaine newsstand sales are on the rise is a true testament to how our 
brand is hitting the mark in delivering to Canadian women the world-class 
content that is relevant and inspiring in their everyday lives." 
The AAM results come at a time when Chatelaine is in growth mode. The brand 
has already garnered nearly3,000 tablet subscribers since launching in 2012, 
and has published 24 unique e-books and apps. It recently re-launched 
chatelaine.com using responsive design, making it user-friendly and readable 
on any screen. Last year, more than 10 million visitors enjoyed 
Chatelaine.com's delicious and easy triple-tested recipes, health and wellness 
advice, home decorating ideas, style tips and more. Chatelaine.com also has 
300,000 loyal newsletter subscribers and more than 40,000 follow the brand on 
social platforms such as Facebook, Pinterest and Twitter. 
Chatelaine has a regular television show, Chatelaine Edition, airing on City's 
Cityline, will have a radio presence later this year, and will soon unveil a 
multi-tasking recipe app for smartphones. 
The AAM results come at a time when Chatelaine is planning to celebrate its 
85th anniversary with a special issue and signature event. It is in the midst 
of transforming its Chatelaine Kitchen, where hundreds of recipes are 
developed and tested each year, into a state-of-the art showpiece for the 
brand. 
About Chatelaine and chatelaine.com
The country's leading women's media brand, Chatelaine makes "Everyday 
Extraordinary" for Canadian women and has been doing so for more than 85 
years. Today, Chatelaine is a five-platform brand: available on television, 
tablet and smartphone, plus in print and online. Chatelaine has a lively 
presence on social media sites, and Chatelaine.com is Canada's most engaged 
digital community for women 18+. With a team of "extraordinary" experts, 
Chatelaine brings together the very best of food (from The Chatelaine 
Kitchen), style, decor, health and real life for women who want to look good, 
do good, feel great and make every day a little bit special. Chatelaine is 
owned and operated by Rogers Media Inc., a division of Rogers Communications. 
Media contact Louise Leger, Chatelaine,louise.leger@rci.rogers.com, 
416-764-4125 
SOURCE: Chatelaine 
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CO: Chatelaine
ST: Ontario
NI: PUB PUB  
-0- Feb/07/2013 20:59 GMT