Adventure Abounds In Peter Rabbit, Nickelodeon's New Animated Preschool Series
Premiering Tuesday, Feb. 19, At 12 PM (ET/PT)
NEW YORK, Feb. 7, 2013
NEW YORK, Feb. 7, 2013 /PRNewswire/ --Nickelodeon brings treasured literary
icon Peter Rabbit to life with the debut of the brand-new CG-animated
preschool series, Peter Rabbit, on Tuesday, Feb. 19, at 12 p.m. (ET/PT). The
series is a fresh re-imagining of the popular Beatrix Potter children's books
based on Peter Rabbit, which have sold over 250 million copies worldwide and
been translated into 35 languages. Peter Rabbit features educational goals
that encourage preschoolers to learn problem-solving and interpersonal skills,
self-efficacy, resilience, positive re-framing and fostering an interest in
and respect for nature. Peter Rabbit is produced in conjunction with
Silvergate Media and animated by Brown Bag Films.
(Photo: http://photos.prnewswire.com/prnh/20130207/NY56665 )
"This beloved bunny has touched families for many generations and Nickelodeon
continues his legacy with brand-new Peter Rabbit stories for them to enjoy,"
said Teri Weiss, EVP, Production and Development, Nickelodeon Preschool.
"This series captures the spirit of Potter's timeless books, while adding
high stakes adventures to illustrate that with determination and friendship,
you can overcome even the toughest of obstacles."
The series follows Peter, a mischievous, charming and brave rabbit who
overcomes obstacles, outwits predators and avoids danger. Clever, resilient
and funny, Peter Rabbit wants to grow up to be just like his late father and
carries his journal (a guide to everything you to need to know to be a good
rabbit) on his fun and exciting adventures with his best friends Benjamin
Bunny and Lily Bobtail. Set in Potter's treasured Lake District, Peter lives
in a world where behind every rock there is a surprise to discover and where
dangers (be it a sly fox or bad-tempered badger) lurk around every corner.
The series premiere episode will feature the following stories:
o"The Tale of the Radish Robber" – Peter and his friends try to find the
perfect place to eat the radishes they took from Mr. McGregor's garden,
but little do they know they've got a radish robber on their tails!
o"The Tale of Two Enemies" – When Peter decides to set Mr. Tod and Tommy
Brock against each other, he soon finds out that breaking the food chain
is harder than it looks.
AtNickJr.com, Nickelodeon's award-winning website, parents and kids can watch
sneak-peek Peter Rabbit videos and print out Peter Rabbit games and
activities, including a Peter Rabbit coloring pack and Peter Rabbit puppet
theater. In March, preschoolers will be able to play the new online game,
"Peter Rabbit's Downhill Dash."
In December, Nickelodeon premiered the Peter Rabbit "Peter Rabbit's Christmas
Tale" primetime holiday special, which drew three million total viewers and
ranked as the number-one program with K2-5 and K2-11 across all TV in its time
About Silvergate Media
Silvergate Media is a privately-held creative company, formed in October 2011
through the purchase of the rights to two preschool properties: Peter Rabbit
and The Octonauts. Upon formation, Silvergate immediately resumed production
of the Peter Rabbit animated series and greenlit Season 2 and Season 3 of The
Octonauts. Silvergate Media exploits its properties across a range of formats,
from new television productions to toys, apparel and licensed merchandise.
About Brown Bag Films
Brown Bag Films® is an award-winning animation studio, producing high quality
animation for the international market. Established in 1994 by Cathal Gaffney
and Darragh O'Connell, Brown Bag Films remains a creative-led company. Their
numerous awards include Oscar nominations for Give Up Yer Aul Sins (2002) and
Granny O'Grimm's Sleeping Beauty (2010), and Bafta and Emmy nominations for
The Octonauts (2012). Employing more than 120 full time staff in their
Dublin-based headquarters, with a second office in LA, Brown Bag Films are
committed to producing the highest-quality, cross-platform animation with
strong stories and engaging characters.
Recent productions include Chorion's Olivia for Nickelodeon U.S., Enid
Blyton's Noddy in Toyland for Chorion/FIVE UK, The Octonauts for Silvergate
Media/BBC and Disney Junior's Doc McStuffins. Current productions include
Henry Hugglemonster for Disney Junior, Peter Rabbit for Silvergate
Media/Nickelodeon/CBeebies, and second seasons of The Octonauts and Doc
Nickelodeon, now in its 33^rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in more than 100 million households and has been the number-one-rated
basic cable network for 18 consecutive years. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
Contact: Heather Brown, +1-212-846-6240, Heather.Brown@nick.com, or Maggie
Wang, +1-212-846-6381, Maggie.Wang@nick.com
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