50 Years of the Porsche 911

                         50 Years of the Porsche 911

"The" sports car celebrates a special anniversary

PR Newswire

ATLANTA, Feb. 7, 2013

ATLANTA, Feb. 7, 2013 /PRNewswire/ --For five decades, the 911 has been the
heart of the Porsche brand. Few other automobiles in the world can look back
on such a long tradition and with such genuine continuity as the Porsche 911.
It has been inspiring car enthusiasts the world over since its debut as the
Type 901 at the IAA International Automotive Show in September 1963. Today it
is considered the quintessential sports car, the benchmark for all others. The
911 is also the central point of reference for all other Porsche series. From
the Cayenne to the Panamera, every Porsche is the most sporting automobile in
its category, and each one carries a piece of the 911 philosophy.

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More than 820,000 Porsche 911s have been built, making it one of the most
successful sports cars in the world. For each of its seven generations the
engineers in Zuffenhausen and Weissach have reinvented it, time and time again
demonstrating to the world the innovative power of the Porsche brand. Like no
other vehicle, the 911 reconciles apparent contradictions such as sportiness
and everyday practicality, tradition and innovation, exclusivity and social
acceptance, design and functionality. It is no wonder that each generation has
written its own personal success story. Ferry Porsche best described its
unique qualities: "The 911 is the only car you could drive on an African
safari or at Le Mans, to the theater or through New York City traffic."

In addition to its classic yet unique lines, the Porsche 911 has always been
distinguished by its advanced technology. Many of the ideas and technologies
that made their debut in the Porsche 911 were conceived on the race track. The
911 was committed to the performance principle from the start, and motor
racing is its most important test lab. From the very beginning it has been at
home on circuits all over the world, earning a reputation as a versatile and
dependable winner. Indeed, a good two thirds of Porsche's 30,000 race
victories to date were notched up by the 911.

How Porsche celebrates the anniversary
For Porsche, the 50th anniversary of this iconic sports car is the central
theme of 2013. There will be a wide variety of anniversary events, starting
with the "Retro Classics" automobile show in Stuttgart. From March 7-10 the
Porsche Museum will ring in the anniversary year with four special exhibits:
an early-model 911 Turbo Coupe, a 911 Cabriolet study from 1981, a 1997 street
version 911 GT1 and the pre-series Type 754 T7. This chassis by Professor
Ferdinand Alexander Porsche was a milestone on the way to the 911 design.

The company is also sending an authentic 1967 model 911 on a world tour. Over
the course of the year, this vintage 911 will travel to five continents where
it will be shown in places like Pebble Beach, Calif., Shanghai, Goodwood,
U.K., Paris and Australia. As an ambassador for the Porsche brand, this
vintage 911 will be in attendance at many international fairs, historical
rallies and motor sport events. Fans and interested individuals can follow the
car's progress at http://porsche.com/follow-911.

The Porsche Museum is celebrating "50 years of the Porsche 911" from June 4 -
Sept. 29, 2013, with a special exhibition featuring the history and
development of the 911. In the spring the museum's own publishing house,
Edition Porsche-Museum, will publish an anniversary edition entitled

The generations
The First 911 (1963) - Birth of a Legend
As the successor to the Porsche 356, the 911 won the hearts of sports car
enthusiasts from the outset. The prototype was first unveiled at the Frankfurt
IAA Motor Show in 1963 as the 901, and renamed the 911 for its market launch
in 1964. Its air-cooled six-cylinder boxer engine delivered 130 hp, giving it
an impressive top speed of 131 mph. If you wanted to take things a little
slower, starting in 1965 you could also opt for the four-cylinder Porsche 912.
In 1966 Porsche presented the 160 hp 911 S, which was the first to feature
forged alloy wheels from Fuchs. The 911 Targa, with its distinctive stainless
steel roll bar, made its debut in late 1966 as the world's first ever safety
cabriolet. The semiautomatic Sportomatic four-speed transmission joined the
lineup in 1967. With the 911T of the same year, and the later E and S
variants, Porsche became the first German manufacturer to comply with strict
US exhaust emission control regulations. The Porsche 911 became more and more
powerful as displacement increased, initially to 2.2 liters (1969) and later
to 2.4 (1971). The 911 Carrera RS 2.7 of 1972 with 210 hp engine and weighing
less than 1000 kg remains the epitome of a dream car to this day. Its
characteristic "ducktail" was the world's first rear spoiler on a production

The G-Series (1973) - The Second Generation
Ten years after its premiere, the engineers at Porsche gave the 911 its first
thorough makeover. The G model was produced from 1973 to 1989, longer than any
other 911 generation. It featured prominent bellows bumpers, an innovation
designed to meet the latest crash test standards in the United States.
Occupant protection was further improved by three-point safety belts as
standard equipment, as well as integrated headrests. One of the most important
milestones in the 911 saga was the 1974 unveiling of the first Porsche 911
Turbo with a three-liter 260 hp engine and enormous rear spoiler. With its
unique blend of luxury and performance, the Turbo became synonymous with the
Porsche mystique. The next performance jump came in 1977 with the
intercooler-equipped 911 Turbo 3.3. At 300 hp it was the best in its class. In
1983 the naturally aspirated 911 Carrera superseded the SC; with a 3.2 liter
231 hp engine, it became a favorite collectors' item. Starting in 1982, fresh
air enthusiasts could also order the 911 as a Cabriolet. The 911 Carrera
Speedster, launched in 1989, was evocative of the legendary 356 of the

The 964 (1988) - Classic Modern
Just when automotive experts were predicting the imminent end of an era, in
1988 Porsche came out with the 911 Carrera 4 (964). After 15 years of
production, the 911 platform was radically renewed with 85 percent new
components, giving Porsche a modern and sustainable vehicle. Its air-cooled
3.6 liter boxer engine delivered 250 hp. Externally, the 964 differed from
its predecessors only slightly, in its aerodynamic polyurethane bumpers and
automatically extending rear spoiler, but internally it was almost completely
different. The new model was designed to captivate drivers not only with
sporty performance but also with enhanced comfort. It came with ABS,
Tiptronic, power steering, and airbags, and rode on a completely redesigned
chassis with light alloy control arms and coil springs instead of the previous
torsion-bar suspension. A revolutionary member of the new 911 line right from
the start was the all-wheel drive Carrera 4 model. In addition to Carrera
Coupe, Cabriolet and Targa versions, starting in 1990 customers could also
order the 964 Turbo. Initially powered by the proven 3.3 liter boxer engine,
in 1992 the Turbo was upgraded to a more powerful 360 hp 3.6 liter power
plant. Today, the 964 Carrera RS, 911 Turbo S, and 911 Carrera 2 Speedster are
in particularly high demand among collectors.

The 993 (1993) - The Last Air-Cooled Models
The 911 with the internal design number 993 remains the one true love of many
a Porsche driver. The remarkably pleasing design has much to do with this. The
integrated bumpers underscore the smooth elegance of its styling. The front
section is lower-slung than on the earlier models, made possible by a switch
from round to polyellipsoid headlights. The 993 quickly gained a reputation
for exceptional dependability and reliability. It was also agile, as the first
911 with a newly designed aluminum chassis. The Turbo version was the first to
have a bi-turbo engine, giving it the lowest-emission stock automotive
powertrain in the world in 1995. The hollow-spoke aluminum wheels, never
before used on any car, were yet another innovation of the all-wheel drive
Turbo version. The Porsche 911 GT2 was aimed at the sports car purist who
cherished the thrill of high speeds. An electric glass roof that slid under
the rear window was one of the innovations of the 911 Targa. But the real
reason dyed-in-the-wool Porsche enthusiasts still revere the 993 is that this
model, produced from 1993 to 1998, was the last 911 with an air-cooled engine.

The 996 (1997) - Water-Cooled
The 996, which rolled off the assembly line from 1997 to 2005, represented a
major turning point in the history of the 911. It retained all the character
of its classic heritage, but was an entirely new automobile. This
comprehensively redesigned generation was the first to be driven by a
water-cooled boxer engine. Thanks to its four-valve cylinder heads it achieved
300 hp and broke new ground in terms of reduced emissions, noise, and fuel
consumption. The exterior design was a reinterpretation of the 911's classic
line, but with a lower drag coefficient (cW) of 0.30. The lines of the 996
were also a result of component sharing with Porsche's successful Boxster
model. Its most obvious exterior feature were the headlights with integrated
turn signals, at first controversial but later copied by many other
manufacturers. On the inside, drivers experienced an entirely new cockpit.
Driving comfort now also played a greater role alongside the typical sporty
characteristics. With the 996 Porsche launched an unprecedented product
offensive with a whole series of new variations. The 911 GT3 became one of the
highlights of the model range in 1999, keeping the tradition of the Carrera RS
alive. The 911 GT2, the first car equipped with ceramic brakes as standard,
was marketed as an extreme sports vehicle starting in the fall of 2000.

The 997 (2004) - Classicism and Modernity
In July 2004 Porsche unveiled the new generation 911 Carrera and 911 Carrera S
models, referred to internally as the 997. The clear oval headlights with
separate blinkers in the front apron were a visual return to older 911 models,
but the 997 offered more than just style. It was a high-performance vehicle,
with a 3.6 liter boxer engine that turned out 325 hp while the new 3.8 liter
engine of the Carrera S managed an incredible 355 hp. The chassis was also
substantially reworked, and the Carrera S came with Porsche Active Suspension
Management as standard equipment. In 2006 Porsche introduced the 911 Turbo,
the first gasoline-powered production automobile to include a turbocharger
with variable turbine geometry. A model update in the fall of 2008 made the
997 even more efficient thanks to direct fuel injection and a dual clutch
transmission. Never before had the 911 series made such extensive allowances
to suit drivers' individual preferences, and with Carrera, Targa, Cabriolet,
rear or all-wheel drive, Turbo, GTS, special models, and road versions of GT
racing cars, the 911 family ultimately comprised 24 model versions.

The 991 (2011) – Refined by Experience
This car, known internally as the 991, represents the greatest technical leap
in the evolution of the 911. Already the class benchmark for decades, the new
911 generation raised performance and efficiency to new levels. A totally new
suspension with a longer wheelbase, wider track, larger tires and an
ergonomically optimized interior – it all adds up to an even sportier yet more
comfortable driving experience. Technically, the 911 is the epitome of Porsche
Intelligent Performance - even lower fuel consumption, even higher
performance. This is due in part to the smaller 3.4 liter displacement in the
Carrera basic model (yet developing 5 hp more than the 997/II), and to its
hybrid steel/aluminum construction, which significantly reduces curb weight.
Other innovations include Porsche Dynamic Chassis Control (PDCC) and the
world's first seven-gear manual transmission. The design of the 991 has
likewise met with high critical acclaim. With its flat, stretched silhouette,
exciting contours, and precisely designed details, the seventh generation of
the Porsche 911 Carrera remains unmistakably a 911 that has once again
succeeded in redefining the standard for automobile design. It is the best 911
of all time – until the next generation.

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the
exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera
sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche
AG, which is headquartered in Stuttgart, Germany, and employs approximately
220 people who provide parts, service, marketing and training for 190 dealers.
They, in turn, work to provide Porsche customers with a best-in-class
experience that is in keeping with the brand's 63-year history and leadership
in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche's proud racing heritage that boasts
some 30,000 motorsport wins to date.

Follow us: www.twitter.com/Porsche and www.facebook.com/Porsche and

For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

SOURCE Porsche Cars North America

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Website: http://www.porsche.com
Contact: Public Relations Department, Product Communications, Nick Twork,
+1-678-323-6975, nick.twork@porsche.us
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