eLayaway Enters Fifth Season with the NFL’s Minnesota Vikings

  eLayaway Enters Fifth Season with the NFL’s Minnesota Vikings

   A Signed Contract with the NFL’s Minnesota Vikings Has Been Executed to
  Recommence the Layaway Season Ticket Renewal Process for the 2013 Football

Business Wire

TALLAHASSEE, Fla. -- February 6, 2013

For the fifth year in a row, the Minnesota Vikings have chosen to extend their
agreement with eLayaway, Inc. (OTCQB: ELAY) (OTCBB: ELAY) (“eLayaway” or the
"Company”), to process their 2013 season ticket renewal program for their
fans. The popular payment plan makes it possible for Vikings’ fans to use
layaway to pay over time for their season ticket renewals. Season ticket
holders can choose to have the payments automatically drafted from their
checking accounts or pay cash at any MoneyGram® location. eLayaway’s intuitive
calculator lets the user set their payments for monthly, bi-weekly or weekly

“eLayaway is the perfect tool for fans looking for an affordable alternative
to credit and for teams looking to increase ticket sales,” said Sergio Pinon,
CEO of eLayaway. “We are excited to, once again, be working with the Vikings’
organization and their enthusiastic fans.”

eLayaway makes it easy to launch a layaway program by offering teams the
ability to:

· Offer a layaway payment option that makes season tickets easier to afford
for fans.

· Automate the collection of payments for a seamless payment process.

· Increase management efficiency while eLayaway offers FREE Customer Service.

· Realize reduced transaction fees as compared to credit card processing.

Over the last four years, Vikings’ fans have come to rely on eLayaway’s
flexible payment plan to make scheduling and automating their season ticket
payments a snap. The Company’s enhanced payment calculator, scheduler, account
manager and other program features make it an easy and convenient payment
alternative for fans wanting to pre-pay for season tickets, merchandise,
sporting goods and much more. Minnesota Vikings’ fans interested in renewing
their existing season tickets should visit Vikings.com/eLayaway or

“The Vikings organization is pleased to, once again, offer the valuable
service of eLayaway to our fans,” said Steve LaCroix, Vikings’ Vice President
of Sales and Marketing & Chief Marketing Officer. “They provide a convenient
and affordable payment alternative that helps our fans.”

eLayaway offers college and professional sports teams a fresh, new way to
engage existing fans and expand their fan base to millions of credit-conscious
shoppers by providing them a flexible payment plan to fit their budget. Teams
of the NFL, MLB, NBA, colleges and universities, etc., interested in offering
this powerful payment alternative to fans should contact an eLayaway Payment
Specialist at (877) 352-9292.

About eLayaway

eLayaway, Inc., is a publically-traded (OTCQB: ELAY) (OTCBB: ELAY) American
payment and retail technology company headquartered in Tallahassee, Florida.
To learn more about eLayaway, Inc., and supported brands, please visit:

Safe Harbor Statement

This report includes forward-looking statements covered by the Private
Securities Litigation Reform Act of 1995. Because such statements deal with
future events, they are subject to various risks and uncertainties and actual
results for the current fiscal year and beyond could differ materially from
the Company's current expectations. Forward-looking statements are identified
by words such as "anticipates," "projects," `"expects," "plans," "intends,"
"believes," "estimates," "targets," and other similar expressions that
indicate trends and future events. Factors that could cause the Company's
results to differ materially from those expressed in forward-looking
statements include, without limitation, variation in demand and acceptance of
the Company's products and services, the frequency, magnitude and timing of
any or all raw-material-price changes, general business and economic
conditions beyond the Company's control, timing of the completion and
integration of acquisitions, the consequences of competitive factors in the
marketplace, cost-containment strategies, and the Company's success in
attracting and retaining key personnel. Additional information concerning
factors that could cause actual results to differ materially from those
projected is contained in the Company's filing with The Securities and
Exchange Commission. The Company undertakes no obligation to revise or update
forward-looking statements as a result of new information since these
statements may no longer be accurate or timely.


Investor Relations Contact:
Howard Gostfrand
American Capital Ventures
Media Contact:
Melissa Valido
eLayaway, Inc.
850-219-8210 ext 8221
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