TORONTO, Feb. 6, 2013 /CNW/ - Breville Group Limited CEO Jack Lord announced
today that one of the world's premier chefs, Heston Blumenthal, is to become
Breville's global brand ambassador. "I'm delighted to announce that Heston
has officially joined the Breville team," said Lord.
"Heston is one of the most exciting and creative chefs in the world.
Renowned for his award-winning, delicious tasting dishes it's Heston's unique
approach to cooking and the science behind the process that makes this such a
perfect match," continued Lord. "When we design a new Breville product, our
focus is on understanding the challenges around food as deeply as possible and
then pushing the creative boundaries to solve those challenges in simpler and
smarter ways. I can't think of a better person to help us do this than
"Heston is admired and respected internationally, and as we continue to market
the products we design and engineer here in Australia to more and more
countries across the world, Heston's reputation and input is going to help us
expand even more rapidly," said Lord.
More than just an endorsement relationship, Breville's general manager -
marketing, Scott Brady advised the global collaboration will see Blumenthal
working closely behind the scenes with the Breville product development team.
"From conception to testing and recipe development, Heston will be heavily
involved in shaping the future Breville product range," said Brady.
"We've already spent quite a bit of time brainstorming with Heston and his
team in both Sydney and London. On each occasion, the depth of his food
insights and the genius of his product ideas have had us chomping at the bit
for more", added Brady. "We think his creativity and passion are a perfect
fit for our approach to product development.
"In his ambassadorial role, Heston will help explain the benefits of our hero
products in both advertising and at point of purchase across all of Breville's
international markets, as well as Australia. He has the unique ability to
describe complicated things in such a simple yet compelling way that you find
yourself on the edge of your seat. From the history of your favourite
recipe, to why drier potatoes make fluffier chips, Heston just makes food fun
and exciting. We're very happy about him bringing this unique communication
style into explaining the benefits of our innovations to a wider audience,"
A self-taught chef, Heston Blumenthal's route to the top has been an
unconventional one. His multisensory approach to dining in his 3 Michelin
star UK restaurant, The Fat Duck, is known as one of the most intimate and
friendly three star restaurant experiences, bringing fun and theatre back into
fine dining. Blumenthal also has two British pubs in Bray, the Hinds Head,
also with a Michelin star and The Crown. And his London Michelin starred
restaurant, Dinner by Heston Blumenthal, serves dishes inspired by historic
British gastronomy dating as far back as the 17th( )century. His TV shows,
Heston's Feasts and Heston's Fantastical Foods, delight audiences drawn to his
ability to combine science, history and fun into something delicious.
Commenting on the collaboration, Blumenthal said "I have a huge respect for
Breville and their team. From my perspective, they're the world leaders in
this space and their development team is very like-minded to my own. There
is an enjoyable, natural synergy when we're working together.
"We've already put dozens of Breville products through their paces, a
punishing task for any piece of kit with a bunch of chefs, and the level of
thought and ingenuity in the design is matched by resilience. We've been
really impressed and I can't wait to get into the lab and see what other
clever tools we can create together. We've already mapped out some pretty
"The other great thing about all of this", said Heston, "is having another
excuse to come Down Under. It's become a home away from home the last few
years and it's a happy coincidence that Breville's based in Sydney."
And Heston's favourite Breville product? "I love the windscreen wiper on the
mixer as it makes baking so much better, but I guess overall I'd have to say
the Tea Maker. I drink a lot of tea; I would say it's probably my favourite
drink. The engineering involved to take a kettle and get it to be able to
make tea properly and automatically is ridiculous. But mostly I just love
watching the basket go up and down. It's brilliant!"
Breville Group Limited is a global business, centred around its successful and
growing Breville kitchen appliance brand. The corporate head office and
product research and development centre based in Sydney, Australia provide
Breville with world class, innovative products sold in more than 50 countries,
including Australia, New Zealand, Canada and the USA. Over the past 80 years
Breville has grown to become an iconic Australian brand that engages people
with 'food thinking' and focuses on thoughtful design.
MEDIA ENQUIRIES: Jennifer Beck, Birchall & Associates
Inc.,Jennifer@birchallpr.com Phone: 905.388.7600, ext. 104
SOURCE: Breville Canada
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CO: Breville Canada
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-0- Feb/06/2013 16:31 GMT
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