Breville announces Heston Blumenthal as global ambassador

TORONTO, Feb. 6, 2013 /CNW/ - Breville Group Limited CEO Jack Lord announced 
today that one of the world's premier chefs, Heston Blumenthal, is to become 
Breville's global brand ambassador. "I'm delighted to announce that Heston 
has officially joined the Breville team," said Lord. 
"Heston is one of the most exciting and creative chefs in the world. 
Renowned for his award-winning, delicious tasting dishes it's Heston's unique 
approach to cooking and the science behind the process that makes this such a 
perfect match," continued Lord. "When we design a new Breville product, our 
focus is on understanding the challenges around food as deeply as possible and 
then pushing the creative boundaries to solve those challenges in simpler and 
smarter ways. I can't think of a better person to help us do this than 
Heston Blumenthal. 
"Heston is admired and respected internationally, and as we continue to market 
the products we design and engineer here in Australia to more and more 
countries across the world, Heston's reputation and input is going to help us 
expand even more rapidly," said Lord. 
More than just an endorsement relationship, Breville's general manager - 
marketing, Scott Brady advised the global collaboration will see Blumenthal 
working closely behind the scenes with the Breville product development team. 
"From conception to testing and recipe development, Heston will be heavily 
involved in shaping the future Breville product range," said Brady. 
"We've already spent quite a bit of time brainstorming with Heston and his 
team in both Sydney and London. On each occasion, the depth of his food 
insights and the genius of his product ideas have had us chomping at the bit 
for more", added Brady. "We think his creativity and passion are a perfect 
fit for our approach to product development. 
"In his ambassadorial role, Heston will help explain the benefits of our hero 
products in both advertising and at point of purchase across all of Breville's 
international markets, as well as Australia. He has the unique ability to 
describe complicated things in such a simple yet compelling way that you find 
yourself on the edge of your seat. From the history of your favourite 
recipe, to why drier potatoes make fluffier chips, Heston just makes food fun 
and exciting. We're very happy about him bringing this unique communication 
style into explaining the benefits of our innovations to a wider audience," 
added Brady. 
A self-taught chef, Heston Blumenthal's route to the top has been an 
unconventional one. His multisensory approach to dining in his 3 Michelin 
star UK restaurant, The Fat Duck, is known as one of the most intimate and 
friendly three star restaurant experiences, bringing fun and theatre back into 
fine dining. Blumenthal also has two British pubs in Bray, the Hinds Head, 
also with a Michelin star and The Crown. And his London Michelin starred 
restaurant, Dinner by Heston Blumenthal, serves dishes inspired by historic 
British gastronomy dating as far back as the 17th( )century. His TV shows, 
Heston's Feasts and Heston's Fantastical Foods, delight audiences drawn to his 
ability to combine science, history and fun into something delicious. 
Commenting on the collaboration, Blumenthal said "I have a huge respect for 
Breville and their team. From my perspective, they're the world leaders in 
this space and their development team is very like-minded to my own. There 
is an enjoyable, natural synergy when we're working together. 
"We've already put dozens of Breville products through their paces, a 
punishing task for any piece of kit with a bunch of chefs, and the level of 
thought and ingenuity in the design is matched by resilience. We've been 
really impressed and I can't wait to get into the lab and see what other 
clever tools we can create together. We've already mapped out some pretty 
interesting stuff. 
"The other great thing about all of this", said Heston, "is having another 
excuse to come Down Under. It's become a home away from home the last few 
years and it's a happy coincidence that Breville's based in Sydney." 
And Heston's favourite Breville product? "I love the windscreen wiper on the 
mixer as it makes baking so much better, but I guess overall I'd have to say 
the Tea Maker. I drink a lot of tea; I would say it's probably my favourite 
drink. The engineering involved to take a kettle and get it to be able to 
make tea properly and automatically is ridiculous. But mostly I just love 
watching the basket go up and down. It's brilliant!" 
About Breville
Breville Group Limited is a global business, centred around its successful and 
growing Breville kitchen appliance brand. The corporate head office and 
product research and development centre based in Sydney, Australia provide 
Breville with world class, innovative products sold in more than 50 countries, 
including Australia, New Zealand, Canada and the USA. Over the past 80 years 
Breville has grown to become an iconic Australian brand that engages people 
with 'food thinking' and focuses on thoughtful design. 
MEDIA ENQUIRIES: Jennifer Beck, Birchall & Associates 
Inc., Phone: 905.388.7600, ext. 104 
SOURCE: Breville Canada 
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CO: Breville Canada
ST: Ontario
NI: 2575 WNEWS  
-0- Feb/06/2013 16:31 GMT
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