CIBC Mellon selected to provide asset servicing for newly-launched Purpose Investments

CIBC Mellon selected to provide asset servicing for newly-launched Purpose 
Canadian investment industry innovator Som Seif chooses CIBC Mellon for global 
custody, fund accounting and securities lending services 
TORONTO, Feb. 6, 2013 /CNW/ - CIBC Mellon today announced that Purpose 
Investments Inc. ("Purpose") has selected the company to deliver a full suite 
of asset servicing solutions, including custody, fund accounting, ETF 
administration and securities lending services. CIBC Mellon will provide the 
newly-launched Purpose with a global custody solution via the BNY Mellon 
global network, and access to the Workbench investment information delivery 
"Purpose Investments is focused on offering great investment strategies at 
fair prices, and bringing real value and innovation to the Canadian 
marketplace" saidSom Seif, president and chief executive officer, of 
Purpose. "Critical to our success is selecting highly capable service 
providers like CIBC Mellon. We have had a successful past working relationship 
with CIBC Mellon and their proven asset servicing expertise and outstanding 
technology, which will help our firm deliver strong performance while keeping 
investment costs down." 
"We are excited to be working with Mr. Seif as he launches Purpose Investments 
here in Canada," said Gordon Kosokowsky, executive director, business 
development, CIBC Mellon. "Like the team at Purpose, CIBC Mellon shares a 
culture that is deeply invested in delivering outstanding service and great 
results for our clients. We're proud to help power Purpose into the future." 
About Purpose Investments
Purpose Investments Inc. is an investment management firm inspired by the 
belief that all investors should have access to great investment products at 
reasonable fees. At Purpose, our goal is to democratize the investment 
industry. We aim to help Canadians be better investors by breaking down 
barriers that currently inhibit them from utilizing sophisticated and 
intelligent investment strategies. We do this by creating investment products 
that are designed for investors who are focused on managing risk, want to 
access innovative strategies and have a long-term perspective on investing. 
For more information, visit or follow Purpose on Twitter 
About CIBC Mellon
CIBC Mellon provides asset servicing solutions, including custody, 
multicurrency accounting, fund administration, unitholder recordkeeping, 
pension services and securities lending services, for institutions and 
corporations. We have over 1,100 people dedicated to supporting more than 
1,200 client relationships with Canadian banks, pension funds, investment 
funds, corporations, governments, insurance companies, foreign insurance 
trusts, foundations and global financial institutions whose clients invest in 
Canada. As at December 31, 2012, CIBC Mellon held more than CAD$1.2 trillion 
of assets under administration on behalf of our clients. CIBC Mellon is 
headquartered in Toronto, with offices across Canada in Vancouver, Calgary, 
London, Montreal and Halifax. Founded in 1996, CIBC Mellon is 50-50 jointly 
owned by Canadian Imperial Bank of Commerce (CIBC) and The Bank of New York 
Mellon Corporation (BNY Mellon), the world's largest custodian. CIBC Mellon 
is part of the BNY Mellon network, which as at December 31, 2012 had USD$26.7 
trillion in assets under custody and administration, USD$1.4 trillion in 
assets under management and global payments processed averaging USD$1.5 
trillion per day. 
For more information - including CIBC Mellon's latest knowledge leadership on 
issues relevant to institutional investors active in Canada - 
visitwww.cibcmellon.comor follow us on Twitter@CIBCMellon. 
CIBC Mellon is a licensed user of the CIBC trade-mark and certain BNY Mellon 
Contacts: Brent Merriman, corporate communications, CIBC 
Mellon,, 416-643-5065 Dan Rubin, vice 
president, marketing, Purpose Investments Inc.,, 
To view this news release in HTML formatting, please use the following URL: 
CO: CIBC Mellon
ST: Ontario
-0- Feb/06/2013 17:28 GMT
Press spacebar to pause and continue. Press esc to stop.