Walmart and Mother Nature Network Take Search For Sustainability Ideas To Twittersphere

  Walmart and Mother Nature Network Take Search For Sustainability Ideas To

New Monthly #WinItWednesday Contests Reward Environmentally-Inspired Change

PR Newswire

BENTONVILLE, Ark., Feb. 6, 2013

BENTONVILLE, Ark., Feb. 6, 2013 /PRNewswire/ --Every day, people are taking
steps to live more sustainably. And whether big or small, each contribution is
important. To encourage and spread more environmentally-inspired changes,
Walmart and Mother Nature Network are inviting people to share their ideas and
innovations on Twitter for a chance to win a $100 Walmart gift card. The
contest is inspired by The Leaderboard, a new editorial destination from
Walmart and Mother Nature Network celebrating innovators and visionaries who
are improving our world.

The contest begins at 11 a.m. CST when @WalmartGreen will post the inaugural
question: "Tell us your idea for an eco-friendly gift for your Valentine." To
be eligible to win, users must follow @WalmartGreen and reply to @WalmartGreen
with their response. Submissions will be accepted until 5 p.m. CST, and all
responses should include the #WinItWednesday hashtag to be considered. Three
entries will be selected and the winners will each receive a $100 Walmart gift
card along with a chance to have their winning idea featured on The
Leaderboard and Walmart's The Green Room.

Joel Babbit, CEO and co-founder of Mother Nature Network, and Andrea Thomas,
senior vice president of sustainability at Walmart, will help choose the
winners, whose stories or sustainability tips will then be published on The
Green Room within the month.

A new contest will be announced on the first Wednesday of each month.

"When it comes to the environment, even the smallest positive change matters,"
said Joel Babbit, Chief Executive Officer of Mother Nature Network. "We will
never know where the next, brilliant idea will come from, but this contest may
bring it to life thanks to a simple tweet."

"The creativity that inspires sustainability solutions within our company has
always impressed me, which is why I'm eager to see what
sustainability-inspired changes people are making in their own lives every
day," said Andrea Thomas, senior vice president of sustainability at Walmart.
"I hope celebrating everyday steps in this fun and simple way will inspire
even more people to explore how easy it can be to take action, both in-home
and in-store."

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 200 million customers and members
visit our 10,600 stores under 69 banners in 27 countries and e-commerce
websites in 10 countries. With fiscal year 2012 sales of approximately $444
billion, Walmart employs more than 2.2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be found by
visiting, on Facebook
at on Twitter
at Online merchandise sales are available

About MNN
Launched in January 2009, is the flagship site of Mother Nature
Network, the world's most visited environmental and social responsibility
online network – a network that attracts more than seven million visits a
month from more than 200 different countries to its sites, and Engaging, non-political, and easy-to-understand, MNN is
designed for a mainstream audience, featuring content that goes well beyond
traditional "green" issues. Co-founded by Rolling Stones keyboardist Chuck
Leavell and ad executive Joel Babbit, equity partners now include CNN and
Discovery Communications. Visit Mother Nature Network [] to learn

SOURCE Wal-Mart Stores, Inc.; Mother Nature Network

Contact: Brooke Buchanan, Walmart, 1-800-331-0085,, or Dan Beeson, Mother Nature Network,
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