Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition to Classic Game

  Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition to
  Classic Game

        Iron Gets Flattened After Fans Fail to Save the Classic Token

Business Wire

PAWTUCKET, R.I. -- February 6, 2013

The next MONOPOLY game token to ‘Pass GO!’ and collect $200 will be…the cat!
After a month of voting on Facebook, and an overwhelming response from fans
and organizations from 185 countries around the world, the cat has been chosen
and will become the newest addition to the classic game from Hasbro (NASDAQ:
HAS). The cat was able to scratch past the toy robot, guitar, helicopter, and
diamond ring in the MONOPOLY “Save Your Token” campaign by receiving 31
percent of the fan vote.

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al
Roker, Savannah Guthrie ...

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al
Roker, Savannah Guthrie, Matt Lauer and Natalie Morales unveil the MONOPOLY
game's newest addition - the cat token, Wednesday, Feb. 6, 2013, in New York.
The cat replaces the iron token in the classic game. (Photo by Jason
DeCrow/Invision for Hasbro/AP Images)

In the vote to decide which classic tokens would be ‘saved’ by fans, the
Scottie dog was a clear early favorite, eventually securing 29 percent of the
vote. Meanwhile, supporters of the iron, wheelbarrow and shoe campaigned
vigorously to save their favorite token from a lifetime in jail and ensure it
would remain in the game. After a very close race, fans weren’t hot for the
iron. With only 8 percent of the vote, the iconic token fell behind the
wheelbarrow and the shoe and will be pressed out of service from the MONOPOLY
game for good. Despite being an integral part of life when the token was added
to the game in the 1930s, the iron has fallen out of favor with today’s fans
and will be retired from the game.

Hasbro will begin to replace the iron with the new cat token on the MONOPOLY
production lines immediately, so those who want to continue to play with the
iron and the seven other classic tokens have a limited time to pick up the
existing version of the game. The new MONOPOLY game featuring the cat token
will arrive on store shelves in mid to late 2013.

“We know that cat lovers around the world will be happy to welcome the new cat
token into the MONOPOLY game,” said Eric Nyman, senior vice president and
global brand leader for Hasbro Gaming. “While we’re a bit sad to see the iron
go, the cat token is a fantastic choice by the fans and we have no doubt it
will become just as iconic as the original tokens.”

Hasbro held the MONOPOLY “Save Your Token” campaign on Facebook from January 9
through February 5, 2013. Fans can visit Facebook.com/Monopoly to bid farewell
to the iron and view additional MONOPOLY “Save Your Token” campaign content.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF,
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. Learn more at www.hasbro.com.

HASGP

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Contact:

Hunter PR
Laura Trani, 212-679-6600 ext. 254
ltrani@hunterpr.com
or
Hasbro, Inc.
Kristina Coppola, 401-727-5973
Kristina.Coppola@hasbro.com
 
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