Ignite Sales Sees Strong Momentum as Retail Banks Face an Increasingly Competitive Environment

Ignite Sales Sees Strong Momentum as Retail Banks Face an Increasingly 
Competitive Environment 
Signs Top Tier Banks and Introduces New Product Innovations 
DALLAS, TX -- (Marketwire) -- 02/06/13 --  Ignite Sales Inc., the
leader in retail banking customer acquisition technology, today
announced strong growth in 2012 as demand for its Recommendation
Guides and Eligibility Analytics(TM) escalates. The company
successfully implemented its services at several top tier banks
including Comerica, Fifth Third Bank, and SunTrust and introduced
mobility, CRM integration and unique-to-the-industry branch
management dashboards into its services suite.  
With continuing low interest rates, new regulations that increase
operating costs, and sluggish employment growth, retail banks are
facing unprecedented competition for acquiring new customers and
retaining existing customers while cutting costs. Customers are
taking greater control of their banking relationships. They are
switching banks, changing their behavior and demanding improvements.
Profitability at banks starts with understanding customers. 
"The response from banks using our services has been exceptional. Our
Recommendation Guides and Eligibility Analytics are enabling them to
match products to customer needs, resulting in increased sales,
increased profits and knowledge of their customers that is
competitive and unavailable through any other offering," said
Mitchell Orlowsky, president and CEO of Ignite Sales. "Our online,
in-branch, call center and mobile solutions make it easy and cost
effective for banks to upsell and cross-sell products across all
Key milestones for Ignite Sales in 2012 include: 

--  Added several top-tier customers including Comerica, Fifth Third, and
--  Achieved 100% revenue growth and cash flow positive.
--  Unveiled new product innovations including:
    --  A unique form of branch/sales management dashboards that allows
        retail executives the ability to control product offerings across
        their branch network and then track product offerings vs. account
    --  iPad, Smartphone and Kiosk Support for Anywhere, Anytime
        Personalized Bank Shopping Experience - Branch networks can now
        provide a consistent customer experience with the right product
        bundle for customers every time no matter where the point-of-sale.
    --  Customer Relationship Management and other backend integrations -
        analytics integrated into CRM and call center applications to
        speed up the sales cycle.

"We are pleased with the data we have been able to garner from our web
site, and how it can inform our strategy to support our clients'
financial wellbeing," notes Rob Ruffin, SVP, Client Segment Marketing
Manager in Wholesale Banking at SunTrust. "We continue to be in a
test and learn mode with the tool and are looking to optimizing our
sales potential with the analytics provided by Ignite." 
Ignite's services combines a recommendation platform with powerful
analytics that matches banking products and services to customer
eligibility in real-time at the point-of-sale. At the core of
Ignite's services is Eligibility Analytics. Data for the Analytics is
obtained using several unique and patented predictive analytics
algorithms gathering input from the user, banking product thresholds,
and specialized banking data based on over 3,000,000 data points on
purchasing behavior have been collected during a 10 year period. The
Eligibility Analytics is used to match product bundles to the
customer using the Recommendation Guides. 
About Ignite Sales 
Ignite Sales Inc. is changing the way retail banks sell products and
service their customers. Ignite's services combines a recommendation
platform with powerful analytics that matches products to customer
eligibility in real-time at the point-of-sale. American National Bank
of Texas (ANBTX), Comerica, Fifth Third Bank, Sovereign/Santander,
SunTrust and Wells Fargo & Company are just a few of the retail banks
that are using Ignite to increase customer acquisition, increase
customer retention and optimize profitability. Ignite Sales is
headquartered in Dallas, Texas.  
Laura MacSweeney
Red Javelin Communications
+1.781. 395.6420
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