Ellen MacArthur Foundation Launches Global Business Alliance: The Circular Economy 100

  Ellen MacArthur Foundation Launches Global Business Alliance: The Circular
                                 Economy 100

PR Newswire

LONDON, February 6, 2013

LONDON, February 6, 2013 /PRNewswire/ --

  o100 companies to create $10b economic value over three year period through
    commitment to circular economy initiatives

The Ellen MacArthur Foundation has today launched the Circular Economy 100
('CE100'), a three year programme aimed at bringing together a network of 100
leading companies globally to facilitate development and commitment to new
circular economy projects. The CE100 will provide executive education on key
themes and emerging trends, share knowledge and new learnings, and identify
and develop solutions to common challenges. The objective is that by 2015
participating companies will have triggered circular initiatives that will
result in an aggregated economic benefit of $10billion for the businesses

The launch comes as a result of the exceptional response to the publication of
two reports by the Foundation, launched during the World Economic Forum in
Davos, with analysis by McKinsey, which demonstrate over $1trillion of
opportunities posed by circular economy innovation. The creation of the new
alliance is supported by the Foundation's founding partners, Cisco, BT,
National Grid, B&Q and Renault.

Twenty companies have already confirmed their membership of the programme,
which officially opens today, including Coca-Cola Company, M&S, IKEA Group,
Morrisons, Tarkett, FLOOW2, Heights, iFixit, Ricoh, Vestas, WRAP, Turntoo, and
Desso. The programme will seek its remaining membership from industry sectors
fundamental to the evolution of the circular economy.

In addition to working with some of the world's biggest businesses the
programme will include a parallel group of 'emerging innovators' in the form
of new tech businesses believed to hold the key to unlocking innovation
barriers to circular progress.

The CE100 is based on the principle that a global alliance across the business
community can realise greater value, and faster, than companies operating
individually and in isolation.

Dame Ellen MacArthur, initiator of the Foundation, explains: "The circular
economy represents a clear and proven opportunity for businesses around the
world. Our new initiative brings cohesion and focus to this opportunity and
allows businesses to share experiences, learn from best practice and to work
together to achieve real business benefits. Each of the members of the CE100
has made a commitment to a circular economy initiative. In total we
anticipate that this have a value of more than $10 billion, encouraging
innovation, investment and job creation."

For more information visit the CE100 website:


Ellen MacArthur Foundation
Jamie Butterworth, CEO

SOURCE Ellen MacArthur Foundation
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