ASICS Serves an Ace with the Introduction of Tennis Racquets

  ASICS Serves an Ace with the Introduction of Tennis Racquets

Business Wire

IRVINE, Calif. -- February 6, 2013

To kick off the 2013 Tennis season, ASICS America Corporation is excited to
expand its commitment to the sport of Tennis with the introduction of racquets
to the brand's existing product mix. A first for ASICS, this collection has
its sights set firmly on the club player market, with three innovative
oversized models designed to provide a great on-court experience. These
additions provide ASICS with a complete tennis product line: shoes, racquets,
apparel, bags and accessories...everything to meet the needs of the tennis
enthusiast.

ASICS America Corporation expands its commitment to the sport of Tennis with
the introduction of rac ...

ASICS America Corporation expands its commitment to the sport of Tennis with
the introduction of racquets to the brand's existing product mix. (Photo:
Business Wire)

The innovative design of all three racquets includes longer main strings, a
fan-shaped stringing pattern, and a unique, teardrop-shaped frame. The result
is a larger center radius that provides adult recreational and club players
both increased power and spin.

"We continue to increase our brand beyond running and demonstrate our passion
for all sports," says Kevin Wulff, CEO of ASICS Americas. "We offer a range of
products that embrace the authentic spirit of athletes who compete for fun or
at a high level of competition. Our new racquets will give the adult players
the competitive edge they desire."

Racquets will be available starting in January 2013 in specialty tennis and
pro shops along with online retailers. The suggested retail price for each of
the three racquets is $189.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit www.asics.com.

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the
world.

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Contact:

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029
melindah@asicsamerica.com
or
Allison+Partners
646-428-0667
ASICS@allisonpr.com
 
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