Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record
NEW YORK, NY -- (Marketwire) -- 02/06/13 -- Pernod Ricard USA has
tapped digital agency Deep Focus to handle the company's digital and
social media needs across its core brands, including Absolut, Malibu,
Kahlua, Jameson, The Glenlivet, and Chivas Regal.
The Deep Focus appointment follows a competitive pitch process that
lasted 6 months and included several other leading agencies. The
selection of Deep Focus also includes implementation of the agency's
Moment Studio, a micro-content production team that has already
developed content for several of Pernod Ricard's brands.
"Today, digital is all about speed -- and we need an agency that can
push-pull highly strategic, creative, analytical and execution levers
all at the right time," says Tim Murphy, Vice President of Marketing,
Pernod Ricard USA. Murphy continues, "Deep Focus has an exceptional
ability to deliver visually engaging, portable content that easily
"We are delighted to have been selected as digital and social media
agency of record for Pernod Ricard USA and their legendary brands,"
said Deep Focus' CEO, Ian Schafer. "The Pernod Ricard USA team
intuitively understands that social media must fuel a modern
integrated marketing approach, and we are excited to be forging an
always-on future together. Pernod Ricard USA's brands have a rich
advertising lineage, and we are proud to be a part of it, alongside
some of the best agencies in the world."
The Deep Focus digital and social media AOR appointment includes
responsibility for digital and social strategy and creative, digital
content strategy, and social media channel programming and
"We say that Deep Focus is the digital agency for the social age and
this win is a testament to that. As brands continue to invest in
improving both the size and quality of their social media channels
digital marketing is rapidly becoming about great content, and
building reach through engagement," added Ken Kraemer, Deep Focus'
Executive Creative Director. "We are looking forward to building upon
an already-strong foundation in collaboration with Pernod Ricard USA
to redefine what it means to deliver meaningful and memorable
engagement at scale."
About Pernod Ricard USA
rnod Ricard USA is the premium spirits and wine company in the U.S.
The company's leading spirits and wines include such prestigious
brands as ABSOLUT(R) Vodka, Chivas Regal(R) Scotch Whisky, The
Glenlivet(R) Single Malt Scotch Whisky, Jameson(R) Irish Whiskey,
Malibu(R), Kahlua(R) Liqueur, Beefeater(R) Gin, and Avion(TM) Tequila
(through a joint venture with Tequila Avion); such superior wines as
Jacob's Creek(R) and Brancott Estate(R); and such exquisite
champagnes and sparkling wines as Perrier-Jouet(R) Champagne, G.H.
Mumm(TM) Champagne and Mumm Napa(R) sparkling wines.
About Deep Focus
Deep Focus (www.deepfocus.net) is the full-service digital agency for
the social age, and is a trusted partner of brands such as Cole Haan,
The National Association of Realtors, Pepsi, Purina, and WellPoint.
Founded in 2002, the award-winning agency has nearly 70 employees and
is headquartered in New York City. Deep Focus is a part of Engine USA
and was Digiday's Agency of the Year in 2010 and 2012. For more
information on Deep Focus, please visit us at
http://www.deepfocus.net, Twitter (http://www.twitter.com/deepfocus)
and Facebook (http://www.facebook.com/wearedeepfocus).
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