Infographic: Big Game Advertisers Driving Social Buzz Infographic: Big Game Advertisers Driving Social Buzz

PR Newswire

CHICAGO, Feb. 6, 2013

CHICAGO, Feb. 6, 2013 /PRNewswire/ -- During Sunday's Big Game, automakers
accounted for nearly 20 percent of all commercials. listened to
online chatter to make the call: Which auto advertiser drove away as MVP of
social media? In addition to tracking social buzz, also looked at
which auto ads prompted car shoppers to search for more information on the


"Over the years, automakers have flocked to theBig Gameto show off their
newest models and entertain viewers," said Patrick Olsen,'s
editor-in-chief. "We examined which auto-related commercials in the Big Game
not only created buzz, but also drove the greatest activity on our site, by
looking at searches for each manufacturer on"

Findings as displayed on the infographic show that auto advertisers saw the
following social buzz and search activity on during the Big Game (in
alphabetical order):

Automotive advertiser Total social media mentions Share of search on
Audi                  9,996                       14.3%
Hyundai               3,734                       17.2%
Jeep                  2,547                       9.2%
Kia                   3,901                       6.4%
Lincoln               1,514                       6.9%
Mercedes-Benz         3,086                       15.8%
Ram                   14,468                      2.5%
Toyota                2,157                       19.7%
Volkswagen            8,063                       8.1%

Hyundai, Mercedes-Benz and Toyota all saw the largest growth in search on as a result of their Big Game ads. Social media mentions were
dominated by Audi, Ram and Volkswagen. However, overall, Audi showed the best
balance between social buzz and search.

There were 10 auto brand advertisers, 13 total minutes of automotive ad time
and 47% of auto related ads were released before the game. Additionally,
according to data, the first quarter of the game drove the most
social buzz, and there were a total of 273,062 Big Game mentions on social
media. Auto companies represented 19% of Big Game national advertisers with 13
minutes of ad time. Despite a blackout that spurred more than 200,000 social
media posts, the buzz still belonged to brands.

For's editors' rankings and reviews of all auto related Big Game
commercials, visit

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Contact: Ethan Hertzberg, +1-312-601-5685,
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