Free Fast WiFi at 30 East Midlands Trains Stations
Free, fast WiFi with The Cloud arrives at 30 train stations for
improved customer experience
LONDON, UNITED KINGDOM -- (Marketwire) -- 02/06/13 -- East Midlands
Trains, part of the Stagecoach Group, has announced it will be
offering free WiFi for rail passengers across 30 of its stations
including major hubs such as Nottingham, Sheffield, Derby and
The deal with WiFi provider The Cloud will let customers access the
internet via a dedicated, branded landing page where they will log-in
and be able to browse the web, use social networks like Facebook and
Twitter, and ultimately improve their travel experience. The service
will be launched in 2013.
Recent research highlights the continued growth of mobile phones,
with 85% of people using the internet on the go.(i) East Midlands
Trains is adapting to this by ensuring its customers' mobile needs
are catered for. WiFi users will be directed to The Cloud Content
Portal that includes a unique combination of the latest Sky News, Sky
Sports News and live travel updates as well as access to the broader
internet. The content portal also carries advertising space, giving
brands a unique opportunity for location-based video advertising
targeting commuters and other visitors during specific times of the
Vince Russell, MD at The Cloud, explains: "Rail stations are no
longer just thoroughfares. With shops, cafes, bars and restaurants
located at various stations now, East Midlands Trains customers are
spending longer at each location and it's vital they have the best
possible mobile data service while they're there.
"More and more people own devices such as tablets and they want to be
able to use them without having to worry about network congestion,
patchy coverage or exceeding their data limits, which is where our
WiFi service comes in. It provides passengers with fast, reliable,
free internet access allied with unique engaging content."
East Midlands Trains provides fast and frequent trains from major
cities and towns in South Yorkshire, the East Midlands and
Northamptonshire and instant access to travel information is vital to
Neil Micklethwaite, Customer Service & Commercial Director at East
Midlands Trains, said: "We already offer WiFi on our t
rains and in
our first class lounges at stations. Now with The Cloud in place we
will complete the WiFi package by adding all other areas to the mix,
from platforms to retail and food & beverage venues. The Content
Portal will be a particularly useful tool for customers as it
provides a one-stop-shop of information, including London Underground
travel updates - something that should be especially beneficial to
those commuting in and out of the capital.
"This deal is all part of our GBP 10 million investment project which
aims to improve the customer experience at all of our stations.
Adapting to the mobile boom by providing free WiFi to our customers
is a key element of this."
An estimated five million people every day pass through The Cloud
network by visiting one of its partners, including major outlets like
PizzaExpress, Caffe Nero, WH Smith, Eat, Greggs, Pret A Manger and
(i) Research from Our Mobile Planet, May 2012
Notes to Editors
For media enquiries, please contact East Midlands Trains on 01738
442111. Out of office hours: An on-call service operates for urgent
media enquiries out of hours. To access this service, please call
08448 222888 and quote MEDIA1. Please leave a short message,
including your name, media organisation, phone number and the nature
of your enquiry. The on call press officer will then return your
East Midlands Trains
- East Midlands Trains, part of the Stagecoach Group, runs fast,
frequent trains from and to London St Pancras International and key
UK destinations throughout the East Midlands, including Leicester,
Derby, Sheffield, Nottingham, Manchester and Liverpool.
- East Midlands Trains is currently investing over GBP 40 million to
improve stations across its network and every single passenger train
within its fleet.
- East Midlands Trains is committed to offering great value fares.
Use the Best Fare Finder to search for cheap train tickets and book
cheap train tickets to London and on more than 400 routes across the
- Stagecoach Group is a leading international public transport group,
with extensive operations in the UK, United States and Canada. The
Group employs around 35,000 people, and operates bus, coach, train,
and tram services.
- Stagecoach is one of UK's biggest bus and coach operators with
around 7,800 buses and coaches. Around 2.5 million passengers travel
on Stagecoach's buses every day on a network stretching from
south-west England to the Highlands and Islands of Scotland. The
Group's business includes major city bus operations in London,
Liverpool, Newcastle, Hull, Manchester, Oxford, Sheffield and
Cambridge. Low-cost coach service, megabus.com, operates between
around 60 towns and cities across the UK.
- Stagecoach is a major UK rail operator, running the South West
Trains, Island Line and East Midlands Trains networks. It has a 49%
shareholding in Virgin Rail Group, which operates the West Coast
inter-city rail franchise.
- Stagecoach also operates the Supertram light rail network in
- In North America, Stagecoach operates around 2,900 buses and
coaches in the United States and Canada. Megabus.com links around 100
key locations in North America. Stagecoach is also involved in
operating commuter and transit services, contracted bus services,
charters, sightseeing tours and a small number of school bus
About The Cloud
- The Cloud (www.thecloud.net) builds and operates Wi-Fi networks
across the UK and Europe to provide the mobile media experience that
consumers want. The service delivers simple, fast, reliable and cost
effective broadband to millions of Wi-Fi enabled smartphones, laptops
and entertainment devices. The Cloud has exclusive commercial
partnerships with retail, leisure, hotels, sports, transport, and
entertainment and content partners to deliver its longer-term vision
of a connected society.
- The Cloud has over five million registered users connecting for
over 100 million minutes a week at over 14,000 live locations such as
the Emirates Stadium, Silverstone Race Track, the City of London,
Wetherspoons, PizzaExpress, Caffe Nero, Eat, pubs, leisure
facilities, restaurants and mainline stations.
- Approximately five million people pass through The Cloud network
everyday by visiting one of its partners, including major outlets
such as PizzaExpress, WH Smith, Greggs, Pret A Manger and Wagamama,
as well as First Great Western and Network Rail stations.
- The Cloud is a BSkyB Company.
For media enquiries, please contact
East Midlands Trains
East Midlands Trains
1 Prospect Place, Millennium Way
Pride Park, Derby DE24 8HG
For media queries about The Cloud, please contact
020 7861 2844
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