Starbucks Continues Expansion in Dynamic India Market with the Opening of Its Much Anticipated Flagship Store in New Delhi

  Starbucks Continues Expansion in Dynamic India Market with the Opening of
  Its Much Anticipated Flagship Store in New Delhi

Continuing to expand across Asia, Company enters capital city with beautiful,
contemporary store design, exclusive food offerings and a specially designed,
                        India-specific Starbucks Card

Business Wire

NEW DELHI -- February 6, 2013

Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee
Company (NASDAQ:SBUX) and Tata Global Beverages Limited, today launched the
first Starbucks® store in New Delhi. Celebrating the heritage and history of
the city, this flagship store is appropriately located at Hamilton House,
Block-A, Connaught Place and opens to customers on Thursday, February 7, 2013
at 10 a.m.

Starbucks launches first flagship store in Block-A, Connaught Place in New
Delhi, India on February ...

Starbucks launches first flagship store in Block-A, Connaught Place in New
Delhi, India on February 6, 2013 (Photo: Business Wire)

“We are delighted to open our doors to customers here, in the capital city of
New Delhi; extending the Starbucks Experience to more customers in India,”
said John Culver, president, Starbucks Coffee China and Asia Pacific. “We are
incredibly humbled by the warm way in which the Indian consumer has embraced
Starbucks entry into the market. This first flagship store in New Delhi
promises to offer a distinct third place with a beautiful store designed
specifically for New Delhi with great respect to the rich Indian heritage and
culture. We are committed to the India market for the long-term and will
aggressively grow our business, expanding stores and providing locally
relevant innovations.”

Commenting on the launch of the New Delhi store, Avani Saglani Davda, CEO,
Tata Starbucks Limited said, “We look forward to inviting customers to our
first flagship store in New Delhi to enjoy the unique store design and
elevated customer experience. We will continue to work thoughtfully to open
stores in locations where our customers want and expect us to be. We continue
to serve the finest espresso, sourced and roasted in India for India and are
confident that our specially designed food offering will appeal to our
customers here.”

Strategically located, the flagship store is unique in its contemporary design
and celebrates concrete in its natural form, while embracing the Indian craft
of weaving. The store will be open to customers from 10 am to 10 pm every day
of the week, and will offer customers free Wi-Fi and a newly designed
India-specific Starbucks Card to celebrate the rich heritage of this dynamic

The extensive product portfolio boasts of a wide range of offerings to choose
from, with exciting additions like Murg Makhani Pie, Mutton Seekh in Roomali
Roti, Chicken and Vegetable Lettuce Sandwich, Reshmi Kabab Roll, Lal Achari
Mirch Turnover and Classic Breakfast Chicken Sandwich. The store will also
offer a broad beverage portfolio to include a wide range of Starbucks®
signature beverages, Tata® | Tazo® tea and Himalayan mineral water, in
addition to the Indian Espresso Roast that is sourced locally through the
coffee sourcing and roasting agreement with Tata Coffee; a hallmark feature of
Starbucks stores in the India market.

Starbucks entered the Indian market in October 2012. Starbucks® stores are
operated by the joint venture, Tata Starbucks Limited, and branded as
Starbucks Coffee - “A Tata Alliance”.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the finest arabica coffee in the world. Today, with more than
18,000 stores around the globe, the company is the premier roaster and
retailer of specialty coffee in the world. Through our unwavering commitment
to excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at

About Tata Global Beverages

Tata Global Beverages is a part of the global Tata Group. Tata Global
Beverages is a global beverage business and the world’s second largest tea
company. The group’s annual turnover is US $1.4 bn and it employs around 3000
people worldwide. The Company focuses on ‘good for you’ beverages and has a
stable of innovative regional and global beverage brands , including Tata Tea,
Tetley, Himalayan natural mineral water and Eight O’Clock Coffee. For more
information, please visit

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Tata Starbucks Limited media contact:
Edelman India
Dhairya Chaudhry: / +91-9968984563
Chetna Sachdeva: / +91-9958782727
Starbucks Coffee Company media contact:
Christina McPherson,, +1-206-318-7100
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