LiveWire Ergogenics, Inc. Expands Broker Network to Include "Big-Box" Retail Through Navigator Sales and Marketing

LiveWire Ergogenics, Inc. Expands Broker Network to Include "Big-Box" Retail 
Through Navigator Sales and Marketing 
ANAHEIM, CA -- (Marketwire) -- 02/06/13 --  LiveWire Ergogenics, Inc.
(OTCQB: LVVV), makers of the innovative LiveWire Energy(TM) chew
products, is expanding its broker network to include "Big Box"
retailers by engaging Navigator Sales and Marketing. "Big Box"
retailers typically operate stores with more than 50,000 square feet
of retail space. 
With its national reach, Navigator delivers high quality consumer
goods to top "Big Box" grocers, consumer packaged goods companies and
independent retailers. The Navigator partners collectively have over
50 combined years of experience with major companies such as
Coca-Cola, Frito Lay/Pepsico; Supervalu/American Stores and Campbell
Soup Co. Navigator's focus has been on driving and implementing sales
and marketing initiatives as well as building sales teams.  
Navigator Sales and Marketing specializes in the marketing of niche
and emerging brands to a national clientele and they are recognized
in the industry as leaders in the area of driving profitable growth. 
LiveWire CEO Bill Hodson stated, "For a product like LiveWire
Energy(TM) chews, 'Big-Box' retail usually represents the third level
of market penetration after Convenience Stores and Drug and Grocery
Stores. With the success we're having at locations such as
Albertson's and Northgate Markets, we felt it was the right time to
bring in an experienced broker such as Navigator to help guide the
company to 'Big-Box' success." 
About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy(TM)
 LiveWire Energy(TM) chews are manufactured in Anaheim,
California by LiveWire Ergogenics Inc., the first company to market a
full-flavored, soft "energy" chew packed with both B vitamins and up
to 120 mg of time-released caffeine. 
Designed for consumers with an action-packed lifestyle, LiveWire
Energy(TM) chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
Company's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg caffeine),
Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint
Chocolate (120 mg caffeine), Sour Ap
ple (90 mg caffeine), Cinnamon
Fire (90 mg caffeine), and Coffee (100 mg caffeine).  
LiveWire Ergogenics Inc. was formed in 2008 and its products are
available for purchase at thousands of retail outlets nationwide or
are available online at: 
For additional information:
 Telephone: 877.678.7169
 Investor Information visit 
Safe Harbor Forward-Looking Statements
 To the extent that statements
in this press release are not strictly historical, including
statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future
financial conditions, future collaboration agreements, the success of
the Company's development, events conditioned on stockholder or other
approval, or otherwise as to future events, such statements are
forward-looking, and are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. The
forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to
differ materially from the statements made. 
John Davenport
IRvox Communications
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