Domino's Pizza® Expands Carryout Special With Additional Day
Campaign shows how "crazy" Domino's is, taking a great deal and making it even
ANN ARBOR, Mich., Feb. 6, 2013
ANN ARBOR, Mich., Feb. 6, 2013 /PRNewswire/ --Has Domino's Pizza gone crazy?
Yes, according to Scott Boyle, Domino's Pizza franchise owner and star of the
company's latest commercial, promoting a campaign that will extend the
fan-favorite Domino's carryout special an extra day, now available for
customers from Monday through Thursday.
(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )
Domino's, (NYSE: DPZ), the recognized world leader in pizza delivery, had been
offering the value-aggressive large, three-topping pizza for $7.99 on Monday –
Wednesday, and will now tack on an extra day for customers to enjoy a great
pizza at a great price. Patrick Doyle, Domino's Pizza chief executive officer
and co-star of the campaign, explains why – prior to giving Boyle a hand by
helping with the carryout rush at a Domino's store.
"We continue to focus on giving people what they want and, in this case,
taking a great deal and making it even better," said Doyle. "While Scott and I
light-heartedly argue during the ad, we certainly agree on the fact that
customers deserve a lot of pizza at a terrific value – and that is what the
carryout special is all about."
Now making up roughly one-third of orders in the U.S., carryout has become a
bigger part of what customers are looking for – and has helped Domino's
continue striving to make its stores a welcoming destination.
"All jokes with Patrick aside, the great thing about the carryout special is
that it brings people into our stores, to see our terrific team members at
work doing what they do best," said Boyle. "The new store design that Domino's
has launched will only help people feel more welcome, and have a bit more fun,
when they visit our locations, see our kitchens and take advantage of this
About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery.As of the third quarter 2012, Domino's operated a network of 10,040
franchised and Company-owned stores in the U.S. and over 70 international
markets. During the third quarter, Domino's had global retail sales of nearly
$1.7 billion: nearly $800 million domestically and over $862 million
internationally. Domino's had global retail sales of over $6.9 billion in
2011. In October 2012, Domino's debuted its Handmade Pan Pizza, touting the
product's fresh, never-frozen dough and establishing itself as a player in the
Pan Pizza market. In September 2012, Domino's opened its 10,000^th store,
becoming one of only eight restaurant chains in the world to reach that
milestone. In May 2011, Pizza Today named Domino's its "Chain of the Year" for
the second straight year – making the company a three-time overall winner, and
the first pizza delivery company to receive the honor in back-to-back years.
In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for
the Money" list.
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SOURCE Domino's Pizza
Contact: Media Relations, Chris Brandon, +1-734-323-7932 (Mobile),
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