3net Marks Second Anniversary With Dramatic Growth In Consumer Base And New Original 3D Series Premieres

 3net Marks Second Anniversary With Dramatic Growth In Consumer Base And New
                         Original 3D Series Premieres

-- Network's Original 3D Programming Now Available to More than 40 Million
U.S. Homes --

PR Newswire

CULVER CITY, Calif., Feb. 6, 2013

CULVER CITY, Calif., Feb. 6, 2013 /PRNewswire/ -- 3net, the joint venture 24/7
3D network from Discovery, Sony and IMAX, celebrates both distribution and
programming milestones as it approaches its second anniversary. Originally
launched in the U.S. on February 13, 2011, in just under two years the network
has seen a dramatic increase in reach, with 3net programming now available to
more than 40 million U.S. households across five program distribution
affiliates, including DIRECTV, Comcast, Service Electric Cablevision and

In addition to the network's groundbreaking array of specials, concerts and
one-off documentaries debuted over the past two years, the month of February
also marks a programming milestone for 3net, as the network premieres its
thirtieth native, original 3D series – a worldwide first in the industry. 3net
has benefited significantly from the rise of 3D TV adoption, with 3D
televisions currently in almost one quarter of all homes in the U.S. and
industry forecasts for significant further growth in 2013. By contrast, HD
television had achieved low single digit household penetration at the same
point in its evolutionary cycle more than a decade ago.

"With 3D televisions already in nearly 25 million U.S. households - and
industry predictions of dramatic in-home 3D growth this year – we celebrate
our second anniversary with a continued commitment to meeting the ever-growing
consumer appetite for high-quality, original 3D television content," said Tom
Cosgrove, President and CEO, 3net. "We're proud to make our unique brand of
immersive, original 3D programming available to more than 40 million U.S.
homes, and we look forward to further growth in the in-home 3D market as more
consumers embrace the format - particularly as the electronics industry
continues to include 3D as a feature available in nearly all of the new
television models available to consumers this year, including every UHD/4K set
coming to market."

3net also recently launched 3net Studios, with an overarching mission to fuel
not only the flagship U.S. channel service, but also to make the highest
quality native 3D and 4K content available to consumers around the globe
through a broad array of international distribution partners.

3net Anniversary Month Original Premieres:

Sunday, February 10 (9PM ET/PT):

From The Basement (3net Original Premiere)
This episode of the 3net original series "From the Basement" – the seminal
music program from heralded music producer Nigel Godrich – features fan
favorites from chart-topping musical group Scissor Sisters, who U2 front man
Bono has lauded as "the best pop group in the world." This episode also
features a special set from jazz-fusion of bass virtuoso Stephen Bruner, aka

Sunday, February 17 (9PM ET/PT):

Crazy Land (3net Original Series Premiere)
This 3net original series explores the great American subcultures and the
unusual people who inhabit them. In the premiere episode, entitled "Real Life
Super Heroes," young people are donning masks and capes to create a new breed
of true-life super heroes. These costumed crusaders are putting themselves on
the front line, whether by confronting muggers, drug dealers or feeding the

About 3net:

3net, the joint venture of Sony Corporation, Discovery Communications and IMAX
Corporation brings together three of the world's leading media, technology and
entertainment companies to provide the nation's first and only fully
programmed, 24/7 3D network available to millions of satellite, cable and IPTV
subscribers in the U.S. The three partners deliver an extraordinary collection
of award-winning 3D content, technology and production expertise, television
distribution and operational strength to the project, with a mission to bring
viewers the highest quality and most immersive in-home 3D viewing experience
possible. The channel features the most extensive library of original, native
entertainment programming in the world, featuring genres that are most
appealing in 3D, including natural history, documentary, action/adventure,
travel, history, kids and family, lifestyle and cuisine, concerts, movies,
scripted series and more. The company recently announced the formation of 3net
Studios, with a goal of producing the highest quality native 3D and 4K content
source possible for both its flagship 3net channel as well as partners around
the globe. For more information, please visitwww.3net.com.

CEA's "The Beyond 2D Viewing: Understanding the Demand for Advanced Television
Features study," September 2012


Website: http://www.3net.com
Contact: For 3net: Kristien Brada-Thompson, Priority PR, +1-310-954-1375,
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