(The following is a reformatted version of a press release
issued by Nissan North America, Inc. and received via electronic
mail. The release was confirmed by the sender.) 
Nissan Prepared for Long Haul in Truck Business
Plans moving fast for all-new full-size pickup truck 
FRANKLIN, Tenn. - As the full-size truck segment, representing
more than 1.6 million sales per year, heats up with new models
from key competitors over the next 24 months, Nissan is
preparing to field an all-new model of its own. 
“As a full-line manufacturer, Nissan aims to be a player in
every part of the truck business,” said Pierre Loing, vice
president, Product and Advanced Planning and Strategy, Nissan
Americas. “Our truck teams in Michigan, Arizona, Tennessee and
Mississippi are hard at work on a next generation full-size
truck line that will expand Titan’s appeal to a broader spectrum
of truck buyers, including the all-important skilled trades-buyers. Our new truck will be filled with Nissan innovation and
expertise without compromise.” 
Nissan Titan was the company’s first foray into the full-size
truck market. Known for its contemporary style, convenience
features such as the first in-class lockable bedside storage
compartment and roomy King Cab and Crew Cab models, the truck
was designed to appeal primarily to personal-use customers. For
the next-generation Titan, Nissan’s truck team is looking at
broadening the product portfolio to reach more personal-use
buyers while also appealing to commercial owners and fleets. 
“Our truck engineers and designers have very clear marching
orders,” said Loing. “Deliver a winner. Nothing is off the
table. Many of our team have lived and studied the truck market
and lifestyle most of their careers. They know the stakes.” 
For competitive reasons, Nissan is not providing a timeline for
introduction of the next- generation truck. 
Meanwhile, as other OEMs have exited the compact truck segment,
Nissan continues to experience strong consumer demand for its
popular Frontier pickup. Frontier sales have been on the rise
for the past two years, up more than 35 percent. Frontier, which
had been built at Nissan’s Smyrna, Tenn. assembly plant, is now
built alongside the Titan in Canton, Miss. Nissan is not
signaling anything but optimism for the compact truck segment. 
“We could not be much happier with the success of Frontier,”
said Loing. “The truck is a performer and has room for more
growth and success, especially as we expand our presence in the
truck marketplace.” 
Nissan is also very active in the commercial vehicle business.
In 2011, Nissan launched a new line of full-sized commercial
vans featuring rugged ladder frames, standard and high-roof
versions, and a choice of 6-cylinder and 8-cylinder engines to
meet the needs of commercial customers.  The NV1500, NV2500 and
NV3500 vans are built alongside Titan at Nissan’s Canton, Miss.
assembly plant. 
This spring, Nissan introduces the NV200, a small commercial van
designed to meet the growing needs of small business owners who
need maneuverability, utility and the fuel economy offered by
the lightweight cargo hauler featuring a 4-cylinder engine and
continuously variable transmission. NV200 is the basis for
Nissan’s New York Taxi of Tomorrow, the exclusive taxi of New
York City, which launches this fall. 
About Nissan North America
In North America, Nissan’s operations include automotive
styling, engineering, consumer and corporate financing, sales
and marketing, distribution and manufacturing. 
Nissan is dedicated to improving the environment under the
Nissan Green Program and has been recognized as an ENERGY STAR®
Partner of the Year in 2010, 2011, and 2012 by the U.S
Environmental Protection Agency. More information on Nissan in
North America and the complete line of Nissan and Infiniti
vehicles can be found online at and, or visit the Americas media sites and 
About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive
company, is headquartered in Yokohama, Japan, and is part of the
Renault-Nissan Alliance. Operating with more than 248,000
employees globally, Nissan provided customers with more than 4.8
million vehicles in 2011, generating revenue of 9.4 trillion yen
($118.95 billion US). With a strong commitment to developing
exciting and innovative products for all, Nissan delivers a
comprehensive range of 64 models under the Nissan and Infiniti
brands. A pioneer in zero-emission mobility, Nissan made history
with the introduction of the Nissan LEAF, the first affordable,
mass-market, pure-electric vehicle and winner of numerous
international accolades, including the prestigious 2011-2012 Car
of the Year Japan and 2011 World Car of the Year awards. For
more information on our products, services and commitment to
sustainable mobility, visit our website at 
Media Contact:
Dan Bedore
Product Communications
Nissan North America
(bjh) NY 
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