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Little Big Town and MasterCard® Take You Inside GRAMMY® Weekend in Los Angeles



  Little Big Town and MasterCard® Take You Inside GRAMMY® Weekend in Los
  Angeles

Priceless Los Angeles Provides Cardholders Exclusive Access to Music’s Biggest
                                    Night

Business Wire

PURCHASE, N.Y. -- February 6, 2013

MasterCard is partnering with GRAMMY^® -nominated artist Little Big Town in
support of its sponsorship of the 55^th GRAMMY ^ Awards on February 10, 2013.
The band will serve as “on-the-scene” correspondents throughout the GRAMMY
celebrations, giving fans an inside look into what it’s like to be a part of
Music’s Biggest Night®.

MasterCard is partnering with GRAMMY -nominated artist Little Big Town in
support of its sponsorship ...

MasterCard is partnering with GRAMMY -nominated artist Little Big Town in
support of its sponsorship of the 55th GRAMMY Awards on February 10, 2013. The
band will serve as "on-the-scene" correspondents throughout the GRAMMY
celebrations, giving fans an inside look into what it's like to be a part of
Music's Biggest Night. (Photo: Business Wire)

The initiative promotes the MasterCard Priceless Los Angeles program, which
offers MasterCard cardholders privileged access to a variety of unique
experiences in the city — from dining, sports, and shopping to arts,
entertainment, and travel. During GRAMMY weekend, cardholders were provided
opportunities to attend the awards show including private pre- and post- show
parties, as well as access to prime celeb viewing from the MasterCard
Priceless seating area on the official GRAMMY red carpet.

“Los Angeles is a distinctive city, one where A-list events, experiences and
locations abound,” said Cheryl Guerin, senior vice president, U.S. Marketing,
MasterCard. “Priceless Cities was developed purposefully as a means to deliver
unique experiences and offers for MasterCard cardholders that help them
celebrate all the great experiences cities like L.A. have to offer while also
bringing a little more priceless into their daily lives. The GRAMMY Awards
provide a perfect opportunity to offer visitors and residents a chance to
experience their city the way they want to, and having Little Big Town act as
the ‘eyes and ears’ of the ceremony and backstage activity is just another
great addition to the experience.”

As MasterCard Priceless L.A. correspondents, Little Big Town will update fans
throughout GRAMMY weekend on Facebook and Twitter, sharing their experience
socially and providing fans a unique view into what it’s like to be a GRAMMY
nominated artist.

“GRAMMY weekend in L.A. is like nothing else – amazing music, over the top
fashion and incredible parties,” said Karen Fairchild of Little Big Town.
“We’re thankful to MasterCard for helping us share our GRAMMY experience with
the fans. It’s such an exciting time for us as a band. Between kicking off our
tour and going to the GRAMMY’s, I’m not sure how we will top these couple of
weeks. The opportunity to have our fans be a part of it all makes it even
better.”

#LoveThis City Sweepstakes

For music fans who want to be a part of next year’s GRAMMY Awards show,
MasterCard has launched  the Priceless Cities #LoveThisCity national
sweepstakes. Featured at priceless.com/citysweeps, this promotion runs from
now through December 31, 2013 and provides consumers a chance to win a grand
prize trip for two (winner + guest) to the 56th GRAMMY Awards in Los Angeles
in 2014. Entrants also have an opportunity to win 1 of 20 $100 MasterCard
Prepaid cards given away monthly. Consumers who are socially active can
increase their chances of winning with one additional entry for sharing on
Facebook and one additional entry for sharing on Twitter.

PRICELESS Los Angeles

Los Angeles joins New York, Chicago and Miami as the fourth city in the United
States to roll out a Priceless Cities platform. The program will bring L.A.
residents and visitors closer to their passions – dining, sports, shopping,
arts and entertainment, and travel – through unique experiences and privileged
access throughout the Los Angeles area. Priceless Cities extends globally to
London, Toronto and Beijing, among other metropolitan areas, to give
MasterCard cardholders new ways to discover some of the world’s global
destinations.

Initial partners for Priceless Los Angeles include the Los Angeles Dodgers,
Northern Trust Open, Ludo Lefebvre, The GRAMMYs, Saks Fifth Avenue, and more.
For more information on Priceless Los Angeles access and experiences,
including how to book, reserve and purchase offers, visit www.priceless.com/la
or  www.facebook.com/MasterCard.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com,  is a technology company in the
global payments industry. We operate the world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest
news.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130206006397/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50556186&lang=en

Contact:

MasterCard
Sarah Ely, 914-249-6714
sarah_ely@mastercard.com
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