Owens Corning Introduces Oakridge® Shingles Featuring Artisan Colors
TOLEDO, Ohio, Feb. 6, 2013
TOLEDO, Ohio, Feb. 6, 2013 /PRNewswire/ --Owens Corning (NYSE: OC) is
expanding its popular Oakridge^® Shingle product line with a collection of new
Artisan Colors. These warm, rich shades will help meet growing homeowner
demand for more vibrant roof colors with bold color combinations that add
contrast and depth for a dramatic view from the street.
(Photo: http://photos.prnewswire.com/prnh/20130206/CL55151 )
"Since its launch, Oakridge^® has been one of our most popular and beloved
product lines," said Sue Burkett, marketing leader for Owens Corning Roofing
and Asphalt. "These new Artisan Colors offer homeowners greater design
flexibility while providing our professional partners with additional
opportunities for sales growth."
Available in early February 2013, the new Artisan Colors build a bridge from
Owens Corning's traditional Oakridge^®color offerings to its high-contrast
TruDefinition^®Duration^®Shingle colors. This new collection is only
available in the Oakridge^® line and will offer five colors inspired by
nature's beauty in each region. The popular Oakridge^® traditional colors
will remain in the line unchanged. Homeowners will be excited because the
colors provide enhanced color contrast and pronounced shadow lines for
ultimate curb appeal. Contractors will benefit by having a more complete
offering to present to homeowners who are looking for both value and
distinctive, colorful aesthetics.
To develop these innovative shades, the Owens Corning Roofing and Asphalt team
gathered research on homeowner preferences and took direction from leading
color experts and historical color trend data. The resulting Artisan Colors
are specially designed to provide a unique blend of artistry and
craftsmanship, with particular emphasis on regional color preference.
The entire Oakridge^® product line offers a step up from traditional three-tab
shingles, with a Limited Lifetime Warranty*/^+ and 10-Year Algae Resistance
Limited Warranty* for additional peace of mind. The high-performance
collection also is protected by a 110/130 mph Wind Resistance Limited
Warranty**. In addition, Oakridge^® Shingles are part of the new Owens
Corning Total Protection Roofing System^™***, an integrated system of Owens
Corning roofing components designed to work together to maximize a roof's
performance and durability. High-quality shingles and underlayment products
help guard against the weather outside, while ventilation products help
balance air flow to control temperature and humidity inside the attic.
"With the addition of Oakridge^® Shingles in Artisan Colors, homeowners have a
wide, rich spectrum of color options so they can create their ideal roof
design combined with the confidence of performance and protection that comes
with our Total Protection Roofing System^™," added Burkett.
For more information about Owens Corning's roofing products, visit
www.roofing.owenscorning.com or call 1-800-GET-PINK^®.
About Owens Corning
Owens Corning (NYSE: OC) is a leading global producer of residential and
commercial building materials, glass-fiber reinforcements and engineered
materials for composite systems. A Fortune^® 500 company for 58 consecutive
years, Owens Corning is committed to driving sustainability by delivering
solutions, transforming markets and enhancing lives. Founded in 1938, Owens
Corning is a market-leading innovator of glass-fiber technology with sales of
$5.3 billion in 2011 and about 15,000 employees in 28 countries on five
continents. Additional information is available at www.owenscorning.com.
^*See actual warranty to complete details, limitations and requirements.
+ 40-year Limited Warranty on commercial projects
** 130 MPH is applicable only with 6-nail application and Owens Corning
Starter Shingle product application in eaves and rakes in accordance with
*** Excludes non-Owens Corning Roofing products as flashing, fasteners and
©2013 Owens Corning. All Rights Reserved.
SOURCE Owens Corning
Contact: DeAnna Starn, Owens Corning, +1-419-248-5667,
DeAnna.Starn@owenscorning.com; Alison Hamer, LCWA, +1-312-565-4632,
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