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Sara Lee® Premium Meats Gets Heart Healthy, Bringing Great Tasting, Nutrition-Minded Products to the Deli Counter



  Sara Lee® Premium Meats Gets Heart Healthy, Bringing Great Tasting,
  Nutrition-Minded Products to the Deli Counter

Sara Lee Premium Meats Introduces Improved Turkey, Ham and Chicken Deli Meats
timed to American Heart Month

Business Wire

CHICAGO -- February 6, 2013

As 2013 got off to a start, so did Americans’ New Year’s resolutions, filled
with hopes for a well-balanced lifestyle and diet. With February’s celebration
of American Heart Month, consumers have a renewed reason to look for delicious
and sensible meal solutions by seeking out products they can feel good about
serving their families and deliver on taste. According to a recent Food and
Health survey^1, nearly all Americans are trying to improve at least one of
their eating habits, and therefore, they are considering various dietary
components when making food purchase decisions. However, taste continues to be
the most important factor driving food purchases – and Sara Lee Premium Meats
has improved the quality of its sliced-to-order turkey, chicken and ham
products without compromising the great taste that consumers desire or for
which the brand stands.

As a result of these changes, Sara Lee Premium Meats announced today that its
turkey, chicken and ham deli meats, found behind the deli counter, meet the
American Heart Association criteria for heart-healthy food as part of an
overall healthy dietary pattern and now feature the signature Heart-Check mark
– just in time for American Heart Month. Additionally, Sara Lee Premium Meats
has taken steps to further improve and build upon these product offerings as
its sliced-to-order turkey, ham and chicken products now contain:

  * No added hormones^2
  * Zero grams trans fat
  * No MSG
  * No gluten
  * No fillers
  * No artificial flavors

Sara Lee Premium Meats has made all of these changes without sacrificing
taste.

“In listening to our consumers, we know they are looking for great taste but
also want to understand what goes into the products they are purchasing,” said
Joe O’Malley, director, Sara Lee Premium Meats. “With the recent steps we’ve
taken to improve our deli meats, we’re providing consumers with heart-healthy
options that have the fresh, delicious flavor that they have come to expect
and nothing more.”

With these changes that will be rolling out over the next few weeks, Sara Lee
Premium Meats unveils a new direction for the brand, including a new logo,
packaging and point-of-sale materials on its sliced-to-order deli meats. The
packaging highlights a redesigned, richer logo with a striking ribbon graphic
wrapped around the product, a fresh take on the classic Sara Lee ribbon logo
that was formerly on products. Sara Lee Premium Meats has also launched
www.saraleedeli.com, where consumers can find detailed product information and
search for great tasting recipes.

Sara Lee Premium turkey, ham and chicken sliced-to-order products are
available in 29 varieties, including a line of full flavored deli meats, such
as Basil Pesto Chicken and Chipotle Seasoned Turkey Breast, for consumers
looking to satisfy a richer palate. The average cost of Sara Lee Premium
sliced-to-order deli meat is $6.49-$8.99 per pound, which varies by product
and/or geographic region.

About Sara Lee Premium Meats

Sara Lee Premium Meats offers high quality and convenience through a portfolio
of sliced-to-order and pre-sliced deli meats that simply taste great. Made
with no fillers, Sara Lee Premium Meats are available in 29 sliced-to-order
and 22 pre-sliced varieties, including lower sodium options, available behind
the deli counter and in fresh re-sealable tubs in the deli section.
Additionally, Sara Lee Premium sliced-to-order turkey, ham and chicken and
lower sodium options feature the American Heart Association Heart-Check mark.
The portfolio also includes a line of full-flavored deli meats for consumers
looking to satisfy a richer palate as well as sliced-to-order and pre-sliced
cheeses. Visit www.saraleedeli.com and http://www.facebook.com/saraleedeli for
more information.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food
solutions for the retail and foodservice markets. The company generates nearly
$4 billion in annual sales and has approximately 9,500 employees. Hillshire
Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park,
Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as
well as artisanal brands Aidells and Gallo Salame. For more information about
the company, please visit www.hillshirebrands.com.

About the Heart-Check Mark

The American Heart Association established the Heart-Check mark in 1995 to
give consumers an easy, reliable system for identifying heart-healthy foods as
a first step in building a sensible eating plan. Nearly 900 products that bear
the Heart-Check mark have been screened and verified by the association to
meet criteria for heart-healthy foods as part of a healthy dietary pattern. To
learn more about the Heart-Check mark, and to see a complete list of certified
products and participating companies, visit heartcheckmark.org.

^1 The International Food Information Council Foundation’s 2012 Food & Health
Survey:
http://www.foodinsight.org/Content/3848/FINAL%202012%20Food%20and%20Health%20Exec%20Summary.pdf

^2 Federal regulations prohibit the use of hormones in pork and poultry

Contact:

MWW
Kate Simpson, +1-646-215-6893
or
The Hillshire Brands Company
Ashley La Croix, +1-312-614-8732
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