Viamedia Turns To Rentrak For Its National And Local Market TV Currency
—Rentrak's More Granular & Stable TV Ratings will Help Viamedia Deliver
Improved Advertising Schedules—
PORTLAND, Ore., Feb. 6, 2013
PORTLAND, Ore., Feb. 6, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a multi-year TV Essentials
contract with Viamedia, the cable industry's leading independent cable rep
firm and provider of online advertising services.
As the largest non-MSO affiliated video ad sales organization in the United
States, Viamedia will utilize Rentrak's stable and granular TV measurement
across the largest landscape of broadcast and cable networks to expand
opportunities and improve advertising schedules.
"As one of the largest advertising sales organizations, we are proud to
utilize Rentrak's TV currency so we can help our clients place the right
advertising messages on the best networks to reach their target customers,"
said Becky Jones, Vice President of Marketing and Research at Viamedia.
"Viamedia's adoption of Rentrak's TV currency extends the value proposition
for highly targeted networks in the TV landscape," said Chris Wilson,
President of National Linear Television at Rentrak. "The stability of
Rentrak's TV ratings and depth of networks reported allows Viamedia to make
more viewing impressions available and monetize it across the entire TV
viewing spectrum, which is great for the buyer and seller of TV and adds
greater value to Viamedia and their operator partners."
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: email@example.com/ firstname.lastname@example.org
SOURCE Rentrak Corporation
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