Knoa Software Confirms User Experience Management Leadership in 2012

  Knoa Software Confirms User Experience Management Leadership in 2012

   Increased customer adoption, innovative technology and expanding global
                presence set stage for continued rapid growth

Business Wire

NEW YORK -- February 6, 2013

Knoa® Software, the leading provider of user experience and performance
management software, today announced significant corporate performance
milestones in 2012, fueled by increased industry demand for user experience
management solutions, and marked by accelerated growth of its customer base
and continued rapid expansion into global markets.

“To say that 2012 was an exciting year for Knoa would be an understatement,”
said Thad Eidman, Chief Executive Officer, Knoa Software. “Knoa has become the
de facto standard for end-user experience and performance management in the
United States, and our success with the Fortune 100 has fueled global
expansion with many new licensees in Latin America, Europe, Asia Pacific and
North America. We are truly breaking new ground in terms of the rapid
recognition of value to both IT and business decision-makers who are trying to
maximize the value of their infrastructure investments.”

2012 Adoption and Growth
Knoa leadership in user experience management continues to grow on a global
basis. In the last 12 months, Knoa doubled revenue in important global markets
such as EMEA and Russia. In addition, the company announced a series of
successes in key markets including pharmaceutical, wholesale,
telecommunications, commercial banking and additional markets.Knoa’s market
leadership remains unchallenged - another major Fortune 50 company became a
licensee of Knoa Software in Q4 of 2012. Over 20 percent of the Fortune 50 and
hundreds of global companies license Knoa EPM software and solutions to
optimize business performance and deliver strong return on investment.

Additional Funding
In December 2012, Knoa announced it has raised a $7.5 million growth round
from existing investors Ascent Ventures and FA Tech, and new investors Gefinor
Ventures, Advantage Capital Partners and Rand Capital. This latest round of
investment will help broaden the global reach of Knoa's solutions.

Expanded Executive Team
In order to accelerate and support Knoa’s growing market momentum, the company
announced the addition of four executives to its management team: Kent Jarvi,
Chief Financial Officer; Michael Zuckerman, Chief Marketing Officer and Vice
President; Tim Murphy, Vice President of Software Development; and Minnie
Punj-Introne, Vice President, Services.

Groundbreaking Innovation
Knoa maintained a rapid pace of innovation and vision in 2012. In a market
increasingly driven toward reducing the overall cost of IT service desk
operations and training while providing executive-level insight into
application usage, Knoa embarked on a journey to provide the extensive
capabilities that enterprises require today. The result has been a significant
broadening and improvement of Knoa’s product and technology portfolio,

  *Knoa Experience and Performance Manager (EPM) version 7.0 – This new
    version of Knoa EPM supports SAP® enterprise software, including the SAP
    NetWeaver® Portal, the SAP Customer Relationship Management (SAP CRM)
    application and SAP BusinessObjects™ solutions, and enables customers to
    drive adoption and effective use while lowering the cost of IT services.
    The solution is resold by SAP as the SAP User Experience Management (SAP
    UEM) application by Knoa.
  *Knoa Experience and Performance Manager (EPM) 7.0 for Oracle® Siebel® CRM
    – This latest platform offers Oracle Siebel CRM users detailed reports and
    metrics that help identify, prioritize and take action on end-user
    experience and performance issues impacting adoption and effectiveness.
    With Knoa EPM 7.0 for Oracle Siebel CRM, there is immediate data available
    to the support teams on potential errors, both system and user, that can
    be leveraged to assist in resolving issues.

Industry Recognition
Industry analysts credited Knoa in 2012 as a technology visionary with great
promise for continued success and innovation, underscoring Knoa’s leadership
position in the end-user experience and performance management market:

  *Labeled by Enterprise Management Associates (EMA) as "one of the true
    innovators" in User Experience Management (UEM) with a core focus on
    end-user productivity as it relates to business goals in the report "User
    Experience Management and Business Impact – A Cornerstone for IT
  *Recognized by independent research firm Ovum in the "Contact Center
    Analytics Vendors in North America: Three to Watch” report. The research
    highlighted Knoa as a vendor with an innovative approach to uncovering
    flaws in business processes that underlie enterprise contact center
    applications, in order to isolate and better solve problems.
  *Recognized by IdealNet, Inc. as a visionary and “Best in Class Product”
    for enterprise-class user experience management in the “Enterprise User
    Experience Management for Life Sciences” report.

About Knoa Software
Knoa® Software delivers on-premise and cloud-based solutions that monitor,
measure and manage how end-users are utilizing enterprise applications to
optimize end-user experience, enhance user performance, and deliver return on
investment. Uniquely, Knoa Automation provides complete and deep insight into
all activities, by user, for each application monitored. Twenty percent of the
Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa
software to power their user experience and optimize their performance. For
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SAP, SAP NetWeaver and all SAP logos are trademarks or registered trademarks
of SAP AG in Germany and in several other countries.

Business Objects, BusinessObjects and the Business Objects logo are trademarks
or registered trademarks of Business Objects in the United States and/or other
countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of their
respective companies.


PAN Communications
Katelyn D’Eramo, 617-502-4300
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