toptable Unveils New Branding Campaign in London

               toptable Unveils New Branding Campaign in London

  PR Newswire

  LONDON, Feb. 6, 2013

-- The outdoor campaign explores the power of the restaurant table from the
perspective of the table and leverages strategic ad locations to highlight
nearby bookable restaurants

LONDON, Feb. 6, 2013 /PRNewswire/ -- toptable , the leading consumer
destination site for restaurant bookings in the UK along with its parent
company, OpenTable Inc. (NASDAQ: OPEN), today announced a new branding
campaign in London. The campaign will appear on a variety of digital and print
out-of-home formats in central London Underground stations and bus stops.

The campaign , created with advertising agency Inferno, brings to life a
dining call-to-arms – the Table Manifesto – through personified tables. The
Table Manifesto is an exploration of the power of the restaurant table, as
told by the table. Creative consists of people posing as tables and
personifying the experiences that occur around the perfect restaurant table.

The Table Manifesto I am a restaurant table. I have four legs. A top. And
that's it. And yet, I am so much more. I bring people together. I spark
debate. I hear laughter. Sweet nothings. And things that should go no further
than this table. I take old friends back in time. And turn Mummies and Daddies
back into Husbands and Wives. Now what can I do for you?

"The manifesto goes to the core of our consumer brand: we love what can happen
around a restaurant table. With nearly 4,000 bookable restaurants in the UK,
toptable makes it easy for diners to discover and book the perfect table,"
said Mike Xenakis, Managing Director of OpenTable International. "The
advertisements are strategically placed to highlight the density of available
tables waiting for discovery around every tube stop, train station and in
every neighbourhood. A few taps to your smartphone or a quick visit to enables that discovery and makes it incredibly easy to make an
instantly confirmed booking," he added.

Advertisements will appear inside London Underground carriages, on cross track
sheets and projections, and digital billboards in train stations and central
London bus stops. Location-based advertisements play on their proximity to
available tables with digital billboards featuring an oversized pin landing
next to a personified table, highlighting all of the available tables nearby
and bookable on or a toptable mobile app.

Tim Doust, Founding Partner of Inferno, commented, "We loved the process of
creating work for a category not typically associated with big advertising
pushes. As toptable set the bar for this category our creative had to be
best-in-show. The Table Manifesto presents spot on emotional cues that
encapsulate what eating out is all about. However, what really makes this work
unique is the use of digital out-of-home (DOOH) formats; the campaign
leverages geo-localisation to its full potential, reaching consumers on-the-go
with highly relevant messaging and call-to-actions, inviting them to book
great restaurant tables in the area."

In addition to the outdoor branding campaign, toptable is inviting diners to
share their table stories by sending a photo of their favourite experiences
around a table on Twitter to @toptable with the hashtag #tablestory. Photos
will be displayed at and entered into a weekly
drawing to win dinner for two at a toptable restaurant of their choice (£150
value). Full details of participation may be found at .

Campaign details:

  *In total, there are 74 different advertisements across five different
    formats in bus and London Underground stations;
  *two of the personified tables are professional actors, one is a member of
    the creative team at the Inferno agency;
  *advertisements will appear for a four week duration beginning 6February,

With nearly 4,000 listed restaurants, toptable is the leading provider of
online restaurant bookings in the UK and is powered by OpenTable hospitality
solutions for restaurants. Visitors to toptable from a computer, phone or
tablet may search by restaurant name or location, then further filter by
cuisine, price, or even offers. toptable members earn dining rewards points
for online restaurant bookings. Reward points are redeemable for dining
cheques which can then be used at toptable restaurants. Cumulatively, toptable
and OpenTable have seated more than 25 million diners in the UK and have
accumulated over 2 million restaurant reviews from verified diners on

About OpenTable, Inc. OpenTable is the world's leading provider of online
restaurant reservations, seating approximately 10 million diners per month via
online bookings across more than 26,000 restaurants. The OpenTable network
connects restaurants and diners, helping diners discover and book the perfect
table and helping restaurants deliver personalised hospitality to keep guests
coming back. The OpenTable service enables diners to see which restaurants
have available tables, select a restaurant based on verified diner reviews,
menus and other helpful information, and easily book a reservation. In
addition to the company's website and mobile apps, OpenTable powers online
reservations for nearly 600 partners, including many of the Internet's most
popular global and local brands. For restaurants, the OpenTable hospitality
solutions enable them to manage their reservation book, streamline their
operations and enhance their service levels. Since its inception in 1998,
OpenTable has seated more than 385 million diners around the world. The
Company is headquartered in San Francisco, California, and the OpenTable
service is available throughout the United States, as well as in Canada,
Germany, Japan, Mexico and the UK. OpenTable also owns and operates toptable ,
the leading consumer destination site for restaurant reservations in the UK.

About Inferno Founded in 2000, Inferno has grown to hold the reputation of one
of London's most cutting-edge creative agencies. Among their dynamic roster,
Inferno are currently global lead agency for Nokia and have recently won
business from Sky, Rescue Remedy, NSPCC and the London Dungeons. Inferno's
distinctive work has been recognised with awards at Montreaux Rose, Creative
Circle, Marketing Week Engage, One Show New York and the Marketing Society.
From their stunning offices in the heart of Covent Garden exceptional work, by
their team of 120 staff, has left their doors and made lasting impressions for
a wide range of clients including Electrolux, Unilever, Nestle, Budweiser and

OpenTable,, OpenTable logos, toptable and other service names
are the trademarks of OpenTable, Inc. and/or its affiliates.

Contact: Ceci De La Montanya, OpenTable International, 020 3311 2328,
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