Disney Unveils Fantastical Collection of Products Inspired by Disney’s Oz The Great and Powerful

  Disney Unveils Fantastical Collection of Products Inspired by Disney’s Oz
  The Great and Powerful

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Business Wire

GLENDALE, Calif. -- February 6, 2013

Disney Consumer Products (DCP) has unveiled its newest film-inspired product
collection based on the highly anticipated Oz The Great and Powerful, in
theaters March 8^th. In collaboration with leading brands including CDI, Jem,
Sue Wong, Joe Vilaiwan, Jerome C. Rousseau, Tollytots and more, the product
collection spans couture fashions, apparel, designer shoes, accessories,
limited edition costumes and toys inspired by the film starring James Franco,
Mila Kunis, Rachel Weisz, Michelle Williams and Zach Braff.

Designed with the fantasy of Disney’s film and its colorful characters in
mind, the new product line features a bold color palette, vibrant designs and
innovative toys that embody the new personalities and beloved characteristics
of Oz The Great and Powerful.

“This assortment of Oz The Great and Powerful product reflects the spectacular
adventure and stunning world showcased in the film,” said Jonathan Symington,
vice president of licensing for Disney Live Action Studios at Disney Consumer
Products. “From limited edition dresses and dolls to a high-end fashion line,
we have developed an exciting collection of beautiful and unique products that
is sure to delight fans of all ages.”

The Oz The Great and Powerful collection of products is available now at
boutiques, national retailers, Disney Store locations nationwide and


  *Disney Store:

       *Limited Edition Glinda and Wicked Witch Costumes for Adults: These
         exclusive costume gowns were designed with the look and feel of the
         real costumes worn by Glinda and the Wicked Witch in Oz The Great and
         Powerful. Limited to an edition of 300 each, both gowns feature
         couture fashion detailing and embellishments, including real
         feathers, delicate lace and leather. Available only at select Disney
         Store locations and at DisneyStore.com. (Price: $349.50-$399.50)
       *Deluxe Glinda Costume and China Girl Costume for Girls: With designs
         inspired by Glinda and China Girl’s costumes in Oz The Great and
         Powerful, these beautiful costume gowns feature authentic detailing
         and are made for play time all year long. Accessories sold
         separately, available exclusively at select Disney Store locations
         and at DisneyStore.com. (Price: $39.50-$79.50)
       *Oz The Great and Powerful Doll Collection: A collection of beautiful
         dolls, designed after everyone’s favorite characters from Oz The
         Great and Powerful. These 11.5” dolls feature Oz, Glinda, Theodora
         and Evanora. Available exclusively at Disney Store and
         DisneyStore.com. (Price: $34.50 each)

  *Oz The Great and Powerful Designer Fashions and Shoes:

       *Be transported with these fashion-forward graphic tees that capture
         the adventure, beauty and mystery of Oz The Great and Powerful.
         Available exclusively at Macy’s. (SRP: $19.99-$29.99)
       *This glamorous dress collection from designer Sue Wong captures the
         enchanting looks of the characters of Oz The Great and Powerful. The
         collection draws from the glamorous styles seen in the film, and is
         inspired by Evanora, Theodora, Glinda and China Girl.
       *Capture the glamour and sophistication of Oz The Great and Powerful
         with this specialty collection of fine jewelry from Joe Vilaiwan.
         Fifty-two styles available at specialty retailers. (SRP: $200-$800)
       *High-fashion Jerome Rousseau shoes evokes the style and glamour of Oz
         The Great and Powerful. Available at Bloomingdales, Saks Fifth Avenue
         and Yook, with a special silver shoe available exclusively at
         Shoescribe.com. (SRP: $600)

  *Oz The Great and Powerful Toys and Costumes:

       *Enter the magical world of Oz The Great and Powerful with this
         spellbinding necklace and ring set. Set includes Evanora's signature
         necklace with flip feature and Theodora's ring complete with spinning
         jewel. (SRP $7.99)
       *Become a part of the magical world of Oz The Great and Powerful with
         Glinda's Signature Tiara and Light up Wand. Tiara features a hanging
         jewel just like the one from the film, and the Wand lights up with a
         touch of a button. (SRP $14.99)
       *Dress up and play in reversible tutus inspired by each of the Witches
         from Oz The Great and Powerful: Evanora, Theodora and Glinda. Each
         tutu has two totally different looks and comes with a unique hair
         piece and Oz The Great and Powerful charm. (SRP $14.99)
       *Oz is ready for all the adventure that awaits him on his journey
         through the strange and vibrant land. The Oz fashion doll (SRP
         $12.99) is dressed in a coat and top hat with his travel bag. He
         carries China Girl, a porcelain girl that he befriends and takes
         under his wing during his adventure.

Additionally, Disney Press, an imprint of Disney Publishing Worldwide, has
released several titles in print and eBook form in support of the feature
film, including Oz The Great and Powerful Movie Storybook; Oz The Great and
Powerful a Magical Sticker Set; World of Reading: The Land of Oz; The Witches
of Oz 8x8 picture book; a junior novel; and The Art of Oz The Great and
Powerful written by the film’s Executive Producer Grant Curtis. L. Frank
Baum’s The Marvelous Land of Oz and The Wonderful Wizard of Oz were also
re-released under the Disney Press imprint.

To download images of Disney’s Oz The Great and Powerful product collection,
please visit http://bit.ly/OzAssortment (this link is case sensitive).
Additionally, for a behind-the-scenes video featuring fashion designer Sue
Wong as she reveals her creative process for the glamorous styles inspired by
Oz The Great and Powerful, please visit http://bit.ly/SueWongDesignVideo.

About Disney Consumer Products

Disney Consumer Products (DCP), the world’s largest licensor, is the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends
the Disney and Marvel brands to merchandise ranging from apparel, toys, home
décor and books to food and beverages, stationery, electronics and fine art.
DCP develops Disney entertainment franchises into 365 day-a-year product
opportunities at retailers worldwide. DCP is comprised of three businesses:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around seven strategic brand priorities:Disney Baby & Classic
Characters,Disney Media Networks & Games,Disney & Pixar Animation Studios,
Disney Princess & Disney Fairies, Disney Live Action Film,Marvel,and
Lucasfilm. Disney Publishing Worldwide (DPW) is the world's largest publisher
of children's books, magazines, and digital products. Disney English is DPW's
English language learning business, which includes over 35 Disney English
learning centers across China and a supplemental learning book program. DPW’s
growing library of digital products includes best-selling eBook titles and
original apps. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide. Disney Store carries
high-quality products, including exclusive merchandise tied to key Disney and
Marvel entertainment
offerings.www.DisneyStore.comandwww.DisneyStore.co.ukare Disney’s official
online shopping portals. For more information, please visit Disney Consumer
Products or follow us at

About Disney’s Oz The Great and Powerful

Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam
Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When
Oscar Diggs (James Franco), a small-time circus magician with dubious ethics,
is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit
the jackpot—fame and fortune are his for the taking—that is until he meets
three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda
(Michelle Williams), who are not convinced he is the great wizard everyone’s
been expecting. Reluctantly drawn into the epic problems facing the Land of Oz
and its inhabitants, Oscar must find out who is good and who is evil before it
is too late. Putting his magical arts to use through illusion, ingenuity—and
even a bit of wizardry—Oscar transforms himself not only into the great wizard
but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth, with screen story by
Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire.
Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as
executive producers. “Oz The Great and Powerful” opens in U.S. theaters on
March 8, 2013.


Disney Consumer Products
Shawn Turner
Disney Store North America
Erin Barrier
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