OutRank by Rogers' Small Business Customers See 60% Rise in Web Traffic From
Newly released statistics point to the increasing importance for Canadian
small businesses to have a mobile marketing strategy.
TORONTO, Feb. 6, 2013 /CNW/ - OutRank by Rogers today released the results of
its 2012 customer web-traffic analysis, revealing a marked increase in the
percentage of website visits coming from mobile devices. Since launching in
Canada last year, OutRank has helped hundreds of small businesses across
Canada to improve their online presence. By improving their organic search and
sponsored rankings, OutRank enables small business owners to generate more
customers with improved web strategies.
In the first quarter of 2012, 18 per cent of the visits to OutRank customers'
websites came from mobile devices. By Q4 2012, this number had risen to 29 per
cent, a 60 per cent increase.
"These statistics are one more proof point that Canadians are increasingly
searching for products and services using their smartphones and tablets," said
Milind Mehere, General Manager, OutRank by Rogers. "If a small business does
not have a mobile web presence, it will find itself at a great disadvantage
when competing for new business opportunities. OutRank supplies all of its
customers with mobile-enabled versions of their websites."
The CRTC Communications Monitoring Report 2012 notes that while overall cell
phone penetration has increased slightly from 2007 to 2011, smartphone
adoption has grown more than 400 per cent during the same time.
"As an arborist, much of my new business comes after storms and when people
need emergency services to remove fallen or hazardous trees," said Darryl
Stevenson, owner of Upanoak Tree Care. "They could be sitting at their desk or
searching from their smartphone. If they can't easily navigate my website,
they'll quickly look elsewhere."
The CRTC report also stated that Internet access is second only to text
messaging when it comes to Canadians' smartphone usage.
"OutRank's proprietary solutions help its customers market themselves online,
both mobile and fixed, giving them the peace of mind to concentrate on growing
their businesses," Ahmad said.
OutRank's web access statistics are based on internal data from more than
1,000 small business customers, and were gathered between Q1 2012 and Q4 2012.
To learn more about OutRank by Rogers and its SEO and Google AdWord services
About Rogers Communications Inc.
Rogers is a diversified public Canadian communications and media company. We
are Canada's largest provider of wireless voice and data communications
services and one of Canada's leading providers of cable television, high speed
internet and telephony services. Through Rogers Media we are engaged in radio
and television broadcasting, televised shopping, magazines and trade
publications, and sports entertainment. We are publicly traded on the
TorontoStock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers group of
companies, please visit www.rogers.com.
Carrie Shaw OutRank by Rogers firstname.lastname@example.org / 416-764-4569
Kiel Hume Environics Communications email@example.com / 416-969-2807
SOURCE: Rogers Communications Inc.
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