Kmart® Encourages Financial Empowerment Through Its Share The Word™ Black
History Month Program
Retailer joins forces with financial influencers in honor of Black History
HOFFMAN ESTATES, Ill., Feb. 6, 2013
HOFFMAN ESTATES, Ill., Feb. 6, 2013 /PRNewswire/ -- In honor of Black History
Month, Kmart will Share the Word™ of financial empowerment. The Share the
Word™ campaign was created to honor the history and legacy of
African-Americans by providing valuable information and resources to enhance
the lives of Kmart customers.
Now in its sixth year, Share the Word™ has teamed up with ESSENCE Magazine
senior editor of personal finance and careers, Tanisha Sykes, to provide
financial tips, budgeting and saving templates and a family finance e-guide,
available for download at the program's dedicated microsite,
"Financial empowerment is extremely important within the African American
community," said Sykes. "This year's Share the Word campaign will provide the
tools, information and resources to help pave the road to financial success."
Share the Word™ will bring the message of financial empowerment to life
through social platforms, including Twitter, Facebook and shopyourway.com.
Throughout February, SHOP YOUR WAY Members can visit
shopyourway.com/sharetheword to enter a sweepstakes for a chance to win tax
preparation services provided by Jackson Hewitt^1. To close out the month,
Kmart will host an in-store event and Tweetup featuring Sykes on Feb. 23 in
Hyattsville, Md. The event will include interactive financial discussions,
special discounts for event attendees, prizes and giveaways.
"Kmart embraces diversity and inclusion throughout the year," said Andrew
Stein, interim chief marketing officer, Kmart. "We are always looking for ways
to reach our audiences with programs that resonate and provide value."
For more information about the Share the Word™ program and to download the
family finance e-guide, please visit kmart.com/sharetheword.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD),
is a mass merchandising company and part of ShopYourWay, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats through
ShopYourWay.com. Kmart offers customers quality products through a portfolio
of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe
Boxer, Route 66 and Smart Sense. For more information visit the company's
website at www.kmart.com |Sears Holdings Corporation website at
www.searsholdings.com.| Facebook: www.facebook.com/kmart
^1 No Purchase necessary, visit www.shopyourway.com/sharetheword for official
Shannelle Armstrong-Fowler Kellee Bassaragh
Sears Holdings Flowers Communications Group
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